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31.01.2012 – 10:37

asknet AG

EANS-News: asknet AG
Adobe Teams with asknet to Deliver Software to Students

  Corporate news transmitted by euro adhoc. The issuer/originator is solely
  responsible for the content of this announcement.
Company Information

Subtitle: Karlsruhe-based specialist for electronic software distribution now
manages Adobe software downloads for university eShops in Germany, Austria, and

Karlsruhe (euro adhoc) - January 31, 2012 - Adobe has selected Karlsruhe-based
company asknet AG as the service provider to supply and distribute downloads to
students and university staff. The partnership will allow them to quickly
download Adobe software from a university´s online shop at a reduced rate.
Following Adobe´s great success with this sales model in the United States, the
U.S. software company is expanding this sales channel internationally by
partnering with asknet AG as its technology and fulfillment partner for the
German-speaking region.

Using the download depot developed by asknet, Adobe enables research and
teaching institutions to offer attractive download versions of its software to
their students and university staff, which can be purchased directly from a
university´s branded online shop. The ordering process is very simple for
authorized users: They log on to the shop using their digital identity -
ensuring that only people who have been approved can access Adobe offerings at
the most competitive price. Once logged on, the user can order the software in
the corresponding online shop, download, and then activate it. The licenses are
provided by and billed via the university´s trading partner.
To date, students have only been able to purchase the popular Adobe tools in a
box. As the digital fulfillment service provider, asknet makes it possible to
deliver the Adobe products in a downloadable format. In addition to executing
the delivery, asknet is also responsible for managing and distributing license
keys from Adobe. asknet has developed a standard interface that directly ties
the asknet download depot to an institution´s shop to make this capability
available. asknet also validates digital identities and proofs of enrollment for
external portals as required.

"We are pleased that we can now offer students cost-effective downloads of our
creative software," said Rainer Siebert, Adobe´s Sales Manager Education Central
Europe. "asknet´s technology delivers exactly what we have been looking for: a
way of distributing downloads via university online portals in cooperation with
our trading partners. asknet has proven to be a reliable and competent partner
in this field." 

Dr. Dietmar Waudig, Co-CEO of asknet AG, is pleased about the partnership with
Adobe: "Adobe asking us to be their digital fulfillment service provider
confirms our position as a leading electronic software distributor. The download
depot enables Adobe to explore new and innovative sales channels. At the same
time, we are ensuring that Adobe´s authorization concept is being implemented
and only approved customers can purchase discounted Adobe licenses."

The implementation of the download depot on university portals will be effective
immediately, beginning with universities in Berlin, Würzburg, and Zurich. Other
universities in Germany, Austria, and Switzerland will follow in the coming

About Adobe Systems Incorporated:
Adobe is changing the world through digital experiences. For more information,

About asknet:
asknet offers its clients customized outsourcing solutions for global software
sales via the Internet. Founded in 1995 as a spin-off of the Karlsruhe Institute
of Technology (KIT, formerly the University of Karlsruhe), the company has
become a leading independent global provider for electronic software
distribution. In addition to its fully integrated shop solutions for software
publishers, the company develops and maintains portals for software distribution
such as, one of Europe's largest platform for downloads of
standard software. In 2010, asknet posted sales of approximately 
EUR 72.7 million. asknet´s clients include numerous providers of specialty
software such as F-Secure, IS3, Nero, NetObjects, Norman, and Panda Security.
The company also supplies software products to around eighty percent of German

Further inquiry note:
asknet AG
Martina Oerther
Vice President Corporate Marketing
Tel.: +49 (0)721 96 458-6369

end of announcement                               euro adhoc 

company:     asknet AG
             Vincenz-Priessnitz-Str. 3
             D-76131 Karlsruhe
phone:       +49 (0)721 96 458 6369
FAX:         +49 (0)721-96 45899
sector:      Electronic Commerce
ISIN:        DE0005173306
stockmarkets: free trade: Berlin, München, Düsseldorf, Stuttgart, Open Market /
             Entry Standard: Frankfurt 
language:   English

Original content of: asknet AG, transmitted by news aktuell