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BASF Podcast: The Chemical Reporter - What makes blue-jeans blue?

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Ludwigshafen (ots)

As far back as the Middle Ages in Europe,
blue has always been a color worn by the nobility. Some kings wore 
blue cloaks to their crowning ceremonies. The dye was made from a 
substance that had to be brought all the way from far-off India - 
indigo, which was made from an extract of the indigo plant. In 1897 
BASF became the first company to hit the market with a 
synthetically-produced version of indigo. In entertaining episodes 
our Chemical Reporter answers questions of our Podcast listeners on 
Chemistry in our everyday life.
Direct subscription via RSS-Feed or iTunes (search for "basf"):
http://corporate.basf.com/en/podcast/reporter.xml
Podcast The Chemical Reporter, English edition:
http://www.basf.com/podcast
More podcasts:
Podcast Chemistry of Innovations: http://www.basf.com/podcast
This podcast is the audible innovation magazine of BASF. Discover 
every month how Chemistry can help to shape our future. The actual 
episode is on "Lithium Ion Batteries - The Energy Store of the 
Future".
RSS-subscription: http://corporate.basf.com/en/podcast/innovation.xml
Direct subscription of BASF Podcasts via RSS-Feed
http://corporate.basf.com/en/podcast/reporter.xml
http://corporate.basf.com/en/podcast/innovation.xml
Direct iTunes subscription when iTunes is installed (or search for 
"basf"):
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llLockups&entity=podcast&term=BASF&media=podcast
The use of the audio material is royalty-free. We appreciate 
information on the use to  podcast@basf.com.
BASF is the world's leading chemical company: The Chemical 
Company. Its portfolio ranges from chemicals, plastics and 
performance products to agricultural products, fine chemicals as well
as oil and gas. As a reliable partner BASF helps its customers in 
virtually all industries to be more successful. With its high-value 
products and intelligent solutions, BASF plays an important role in 
finding answers to global challenges such as climate protection, 
energy efficiency, nutrition and mobility. BASF posted sales of more 
than EUR62 billion in 2008 and had approximately 97,000 employees as 
of the end of the year. BASF shares are traded on the stock exchanges
in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information
on BASF is available on the Internet at www.basf.com.
Editorial contact:
For the UK:
BASF plc
Chris Wilson
Corporate Communications
Phone: +44-161-488-5616
Fax: +44-161-488-4133
E-Mail:  chris.wilson@basf.com
For the US: 
BASF Corporation
Betsy Arnone
Corporate Communications
Phone: +1 973 245-7865 
Fax: +1 973 245-6714
E-Mail:  betsy.arnone@basf.com
For Germany/Europe:
BASF SE
Rainer Mueller-Mueffelmann
Environmental Policy & Innovations
Phone: +49 621 60-41040
Fax: +49 621 60-20548
E-Mail:  podcast@basf.com

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