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31.01.2020 – 07:30

Wirecard AG

Wirecard and HEYTEA, China's most popular tea brand, launch mobile app, driving digitalization and improving the customer experience

Aschheim (Munich)/ Singapore and Hong Kong (ots)

- Wirecard is providing seamless payment options to customers
  across all stores in Singapore and Hong Kong via the new mobile
  app, HEYTEA GO
- Established in 2012, the Chinese tea chain has opened more than
  400 stores in over 37 cities in China and abroad
- The new mobile app reduces in-store wait times and improves
  operational efficiency

Wirecard, the global innovation leader for digital financial technology, has won HEYTEA, China's most popular tea brand, as a new client in South-East Asia. As part of the collaboration, Wirecard provides seamless payment solutions to customers in all stores in Singapore and Hong Kong via HEYTEA GO, a newly launched mobile app which allows users to order and pay online without waiting in stores. Founded in China in 2012, the tea chain now manages more than 400 stores in over 37 cities in China and abroad.

Since 2012, HEYTEA has been committed to serving the finest tea drinks made with originality and ingenuity. To keep pace with digital transformation, the company incorporates technology to enhance its operations. The HEYTEA GO app allows customers to skip queues by placing and paying for their orders before visiting the store. The app also shows an estimated wait time and sends push notifications to customers when their drinks are ready for collection. By integrating Wirecard's payment technology, both customers and the retailer benefit from enhanced operational efficiency and improved customer experiences.

Kiki Zhou, Public Relations Manager at HEYTEA said, "In today's digital world, we find it essential to incorporate technology in our operations and keep pace with customers' preferences and expectations. In cooperation with Wirecard, we launched HEYTEA GO to improve customer experience where users can customize, order and pay for their drinks in a quick and seamless manner. We're delighted to partner with Wirecard as we continue to expand our brand across Asia."

Alson Lau, Head of Business Development APAC at Wirecard, added, "We're excited to collaborate with HEYTEA to enable cashless payments for customers in Singapore and Hong Kong. The launch of HEYTEA GO supports the growing trend of online-to-offline integration, and by integrating our payment technologies, we can provide more options to tech savvy customers while improving efficiencies for both customers and the retailer. We look forward to deepening our partnership with HEYTEA."

With Wirecard's payment technology, HEYTEA customers can now pay for their purchases using their credit card via the HEYTEA GO app. HEYTEA GO currently has a registered user base of more than 10 million worldwide and generates half of the total orders, with the average monthly re-purchasing rate tripling.

About Wirecard:

Wirecard (GER:WDI) is one of the world's fastest growing digital platforms in the area of financial commerce. We provide both business customers and consumers with a constantly expanding ecosystem of real-time value-added services built around innovative digital payments by using an integrated B2B2C approach. This ecosystem concentrates on the areas payment & risk, retail & transaction banking, loyalty & couponing, data analytics & conversion rate enhancement in all sales channels (online, mobile, ePOS). Wirecard operates regulated financial institutions in several key markets and holds issuing and acquiring licenses from all major payment and card networks. Wirecard AG is listed on the Frankfurt Stock Exchange (DAX and TecDAX, ISIN DE0007472060). Visit us on, follow us on Twitter @wirecard and on Facebook @wirecardgroup.


"INSPIRATION OF TEA": In 2012, HEYTEA created the first ever Cheezo Tea, bringing a brand-new tea-drinking experience to China and abroad. With its slogan "INSPIRATION OF TEA", HEYTEA sources the finest tea globally and serves drinks made with originality and ingenuity, hoping to inject new life to traditional tea culture. It aspires to spark inspirations to customers through each sip of tea.


Wirecard media contact:
Wirecard AG
Jana Tilz
Tel.: +49 (0) 89 4424 1363

HEYTEA media contact:
Kiki Zhou

Original content of: Wirecard AG, transmitted by news aktuell