04.08.2020 – 15:01
Press information: OBJECT CARPET × Ippolito Fleitz Group // PLEASE DO NOT PUBLISH BEFORE 01 SEP 2020
Please do not publish the following information before 01 Sep 2020.
Carpet As A Total Work Of Art:
OBJECT CARPET × Ippolito Fleitz Group
Stuttgart, August 4, 2020
The right carpet has the power to open up a whole new world. With its release scheduled for September 01, 2020, the new carpet collection and matching communication concept by Ippolito Fleitz Group and OBJECT CARPET provides living proof of that.
Through a profound knowledge of space, brand and product, the Identity Architects managed to expand their concentrated expertise all the way into the specific applications of users. Over a period of three years, the IGF-Team of product designers, interior architects and material experts has been meticulously working on 8 products in 111 colour shades. Hidden beneath catchy names like MEET × BEAT or SKILL × CHILL, the collection of carpets not only provides answers to the changes in modern working environments, but also works perfectly in gastronomic and private spaces.
The same versatile approach can be felt throughout the campaign. Internationally acclaimed photographer Monica Menez created a short film centred around a room installation composed of the collection products. In addition, the artiste was also responsible for an award-worthy photo series.
The Total Work of Art Launches 01 September 2020.
Click here for a preview of "Escapade"
Ippolito Fleitz Group GmbH - Identity Architects Augustenstrasse 87, 70197 Stuttgart, Germany T +49 711 993392-330 | F +49 711 993392-333
Geschäftsleitung: Peter Ippolito, Gunter Fleitz, Amtsgericht Stuttgart, HRB 725354 The information contained in this communication is confidential, may be privileged and is intended for the exclusive use of the above named addressee(s). If you are not the intended recipient(s), you are expressly prohibited from copying, distributing, disseminating, or in any other way using any information contained within this communication. If you have received this communication in error please contact the sender by telephone or by response via email.