Koehler Paper Presents greenium Brand Relaunch at Joint Event with Lenzing Papier in Vienna
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- Uncompromising premium recycled paper quality
- Multisensory design as the key to brand strength
- Insights into entire value chain derived from real-life experience
Together with Lenzing Papier, Koehler Paper demonstrated how premium quality and sophisticated brand communication can be brought together at the “More Sense for Stronger Brands” event, which was held in the Austrian capital of Vienna. The focus was on Koehler Paper’s greenium range of products, which comprises premium recycled paper offerings for exclusive brand and packaging applications.
Uncompromising Premium Recycled Paper Quality
With its greenium portfolio, Koehler Paper is delivering on its promise of providing recycled paper products that raise the bar to new heights. The corresponding offerings make a compelling case with their extraordinary appearance, one-of-a-kind feel, and reliable processing performance, all of which come together to meet the needs of sophisticated brands. In addition, they enable companies to maintain exceptional quality while using materials and resources responsibly.
Multisensory Design as the Key to Brand Strength
A highlight from the event was the keynote speech given by Olaf G. Hartmann, who underscored just how important multisensory brand experiences are in this day and age. His core message: Even in an increasingly digital world, tactile experiences are becoming more and more important and are crucial when it comes to brand differentiation and emotional branding. That is where Koehler Paper comes in. Its greenium products ensure that premium recycled paper made out of 100% secondary fibers can become an integral part of brand identities – and one that can be experienced in the flesh to boot. Not to mention, of course, that this makes it possible to combine environmental responsibility with exclusive sensory brand experiences.
Real-Life Insights Along the Entire Value Chain
These ideas were complemented by presentations by Koehler Paper Greiz mill Managing Director Udo Hollbach and Lenzing Papier Managing Director Ernst Brunbauer, who used actual specific applications as a starting point to show how circular economies, recycling, and upcycling can all be implemented without compromising quality. Ultimately, the event made one thing clear: Premium quality and responsible material approaches are not opposed to each other, but can instead be combined in a targeted manner to create new possibilities for strong brand identities. This is precisely the demanding segment in which Koehler Paper is positioning itself with greenium.
Best regards
Alexander M. Stöckle Corporate Director Marketing & Communications Press Spokesperson
Koehler Holding SE & Co. KG
Tel: +49 7802 81-4749 Fax: +49 7802 81-5749 mailto:alexander.stoeckle@koehler.com