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  Notification concerning transactions by persons discharging managerial
  responsibilities pursuant to section 15a of the WpHG, transmitted by euro
  adhoc with the aim of a Europe-wide distribution. The issuer is responsible
  for the content of this announcement.
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Details of the person subject to the disclosure requirement:
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Person, triggering the disclosure:
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Name:              Stephan Friedrich Brune

Reason for the disclosure requirement:
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Reason:            Person performing managerial responsibilities
Position:          Member of a managing body

Details of the transaction:
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Transaction:
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Description of financial instrument: Share
ISIN:DE 0007806002

Type of transaction: sales
Date:                11.01.2010
No of items:         80000
Currency:            Euro
Price:               1.1500
Total amount traded: 92,000.0000
Place:               OTC
Explanation:         Sale, for private reasons, of shares promised under the
                   employement contract and transferred by the company.

Further inquiry note:

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Katrin Kühnel
Telefon: +49 (0)9563-7251-513
E-Mail:  katrin.kuehnel@zapf-creation.de

Issuer subject to the publication requirement:
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end of announcement                               euro adhoc
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Further inquiry note:

Branche: Consumer Goods
ISIN: DE0007806002
WKN: 780600
Index: MDAX, CDAX, Classic All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
Hannover / free trade
München / free trade

Original content of: Zapf Creation AG, transmitted by news aktuell