Plenum AG

ots Ad hoc-Service: plenum AG plenum AG acquires multimedia agency mtw

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    Wiesbaden (ots Ad hoc-Service) -  

    - New Media business unit prepared for dynamic expansion

    Wiesbaden-based plenum AG has acquired all shares in mtw lean advertising GmbH, Düsseldorf, with retroactive effect from 1 January 2000. mtw is a multimedia agency with 15 staff and expects to break even on sales of DEM 3.1 million in the current fiscal year. It has prominent key accounts such as Bayer, Henkel and IGEDO Company. This new acquisition shortly after the acquisitions of F1 GmbH, Düsseldorf, and DOM GmbH, Cologne, enables plenum to strategically expand the expertise of its New Media growth unit, which bundles the company's e- business and e-communications competencies. The sales generated by the plenum New Media business unit (excluding mtw) amounted to almost DEM 10 million in the nine months to 30 September 2000, more than 100% over the original target for the year as a whole of DEM 4.6 million.

    In order to complete the successful integration of the acquisitions into its business as rapidly as possible, plenum AG has devised a future-oriented organisation for its New Media unit which will take effect as of 1 January 2001. DOM, F1 and mtw will merge with plenum New Media AG, Berlin, and the resulting branches in Düsseldorf and Cologne will be run as competence centres. This new corporate structure enables plenum AG to create a solid basis for the ambitious growth plans set by plenum New Media as well as to integrate the major acquisitions scheduled for next year.

    Under the new structure, plenum New Media will use mtw and F1 to expand the Company's Düsseldorf location into a competence centre for e-branding (integrated branding on the Internet). The Cologne location will be home to the company's Broadband Communication business segment which develops online applications for future broadband networks, such as TV-quality live video broadcasts via the Internet. plenum New Media AG's headquarters in Berlin will continue to develop and implement complex e-business and e-communications solutions.

    plenum AG's dynamic business development will result in a significant adjustment of the company's medium-term planning which will be published on 23 November 2000 when the company will present its nine-month report.

    Weitere Informationen / For further information:

    plenum AG Ilka Oevermann Investor Relations Tel: +49 (0) 611 9882-255 Fax: +49 (0) 611 9882-177 E-mail:

    Besuchen Sie uns auf der investorexpo am 24./25.11.2000 im Kurhaus Wiesbaden!

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Original-Content von: Plenum AG, übermittelt durch news aktuell

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