Plenum AG

ots Ad hoc-Service: plenum AG plenum AG acquires e-marketing agency F1

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    Wiesbaden (ots Ad hoc-Service) -      

    - Sales target for 2001 nearly achieved in fiscal year 2000 - Growth in New Media business unit exceeds target by 200%

    Wiesbaden-based IT solutions provider plenum AG has acquired all of the shares of F1 Marketing- und Kommunikationsberatung GmbH, Düsseldorf, retroactively as of 1 January 2000. The acquisition of this specialist for integrated brand communications provides a boost to plenum's New Media business unit, which bundles the plenum Group's e-business and e-communications competencies. F1 anticipates sales in the current fiscal year to total DEM 7.8 million with EBITDA of DEM 0.5 million. The sales target for fiscal year 2001 is DEM 10.2 million with EBITDA of DEM 1.1 million. The acquisition of F1 will be financed entirely by a capital increase against non-cash contributions, which will not result in any goodwill amortization according to the pooling of interest method.

    This acquisition is another step for plenum AG in the consistent implementation of its growth strategy. The company will nearly reach its sales target for 2001 of DEM 100 million in the current fiscal year. plenum New Media's sales are expected to exceed the original target for 2000 of DEM 4.6 million by more than 200%. plenum's goal for plenum New Media is to be among the top 20 German multimedia agencies within only twelve months until the end of this year

    F1 is a full-service agency for strategic brand consultancy focusing on integrated communications, new media and e-business. The company's main services include developing strategic concepts for cross-marketing, in addition to designing Internet and intranet sites, online shops, database applications and e-business platforms. The company currently has 41 employees.

    Further information:

    plenum AG Ilka Oevermann Investor Relations Tel: +49 (0) 611 9882-255 Fax: +49 (0) 611 9882-177 E-mail:

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