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ots Ad hoc-Service: plenum AG
plenum AG acquires mpt new media GmbH Multimedia offerings bundled in plenum new media AG
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Wiesbaden (ots Ad hoc-Service) -
- mpt: multimedia applications for clients including Victoria, Schering and Unilever - Growth sector: Internet-based business TV - plenum establishes an independent presence in the new media market
plenum AG is expanding its expertise in the digital media sector at a rapid pace. The Wiesbaden-based IT company has acquired a 100% interest in mpt new media Gesellschaft für Digital-Marketing mbH, Berlin, effective retrospectively from 1 January 2000. Led by its managing directors Thomas Thiessen and Frank Wulf, mpt has rapidly established a strong market position for itself as a supplier of expert services for complex Website implementation in the fields of brand communication, corporate communications and e-business. In addition, the company has developed a trend-setting solution for integrating TV and online communications. This enables business TV channels to be set up on intranets and extranets as well as on the Internet.
mpt will become a central component of the newly formed plenum new media AG, also based in Berlin. plenum will bundle its own expertise and the competencies provided by those plenum Companions that are active in the areas of multimedia, digital media, communication technologies and mobile computing. plenum new media AG will operate independently on the market.
mpt: integrating multimedia and TV
mpt was formed in late 1995, and designs and implements high- quality online applications for well-known clients such as Victoria Versicherung, the Schering group and Unilever. Hartmut Skubch, Chairman of the Managing Board of plenum AG sees high growth potential in the "channelling" solution developed by mpt to combine business TV and Internet technology. mpt not only develops and implements the technological infrastructure and multimedia integration of the business TV channel. The company creates complete editorial concepts for its customers and supports them up to and including production of the first programmes. Another key area of application is in teaching and vocational training (telelearning). mpt new media GmbH has a current total of 27 employees, and recorded sales of DM 2.6 million in financial year 1999.
plenum new media AG: innovation partner for multimedia
By forming plenum new media AG, plenum AG is driving the expansion of its market position in the digital media sector. plenum new media AG, a wholly-owned subsidiary of plenum AG, combines multimedia applications, electronic marketing and design with communications technology to form innovative total solutions. In so doing, the company uses both plenum's experts and specialists from plenum's Companions in this sector. Thus plenum new media AG is able to offer a comprehensive range of services and key technologies thanks to digital advertising AG, a listed company supplying complex electronic marketing solutions; engram GmbH, a specialist for integrating video conferencing in digital networks; and the new acquisition, mpt new media Gesellschaft für Digital- Marketing mbH. In future, plenum will continue to drive the development of its core competencies in independent business units, and hence intensify its co-operation with its Companions. The aim is to make highly innovative 'new business'solutions available quickly, both nationally and internationally.
Ilka Helmers, Head of Investor Relations, plenum AG Tel: +49 611 9882-255 Fax: +49 611 9882-177 E-mail: firstname.lastname@example.org
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