In January 2011, Koelnmesse is hosting a new international kitchen event - LivingKitchen
16.08.2010 – 10:00
Cologne, Germany (ots) - Virtually all major international kitchen furniture industry and household appliance sector brands will be exhibiting at the premiere in Cologne
Koelnmesse's LivingKitchen event concept is celebrating its premiere in 2011. The high-impact blend of exhibition and event spaces is supremely convincing and addresses both trade visitors and consumers in equal measures. With the current registration status, the Cologne-based trade fair organiser has already exceeded its target and has received firm reservations from almost all well-known manufacturers within the kitchen furniture and household appliance industry. Once again, the LivingKitchen finally offers Germany a kitchen forum of world standing and the highest level of appeal for the trade, hobby cooks, gourmands, technology fans and interior design lovers.
Cologne will once again be the focus of the international kitchen industry. In January 2011, the LivingKitchen trade fair - the new international kitchen event - will be held between January 18 - 23 in parallel with the established and globally successful imm cologne furniture industry platform. LivingKitchen is based on a unique and innovative concept with various events developed in conjunction with major industry players and is aimed at trade visitors and consumers in equal measures. And the number of registrations, increasing virtually by the day, further underlines that most companies have wanted a major kitchen platform in Cologne for some time now.
Huge media resonance and a large number of registrations for the premiere
While 27 companies had already guaranteed their attendance at the trade fair shortly before the official announcement of the new event in January 2010, this number has since increased to over 90. Currently, the participating exhibitors represent an excellent cross-section of all intended target groups, comprising both kitchen furniture and appliance producers and manufacturers of supplementary products such as sinks, fittings, refined work surfaces, accessories, lighting and services for kitchens. And these are not unknown companies who have pledged their allegiance to Koelnmesse's new trade fair concept. "Almost all well-known German kitchen furniture producers are on board - and we are in close contact with many more. Interest is huge - also from the household appliance sector. Furthermore, we are registering increasing commitments from foreign manufacturers", reports Frank Haubold, LivingKitchen Product Manager.
Koelnmesse is an experienced trade fair organiser within the interiors, furniture and supplier sectors. Both the imm cologne and the interzum and Orgatec trade fairs have been continuing to make their marks for decades now despite competing events and recessions, have excellent reputations and are of global standing. And kitchen trade fairs in Cologne also look back on a long and rich tradition. As the German kitchen furniture industry is a major international player, it makes total sense to once again establish a well-known, global leading trade fair in Cologne. The continuing strong demand for exhibition space has meant that we are adding an additional hall for the show at this early stage. For the premiere event, we had originally planned two halls and an atrium - but Koelnmesse has now been forced to expand capacities to include a further hall. "Our target of hosting the first LivingKitchen with around 80 companies has already been exceeded. And we still have more than seven months to go before the trade fair opens its doors. I am absolutely certain that all the major international industry players will be in Cologne in January 2011", comments Gerald Böse, Chairman of the Board of Koelnmesse GmbH, on the reservations success to date.
LivingKitchen - the event experience for the kitchen
The trade fair concept is extremely coherent: this kitchen extravaganza will also be open to the general public over three days, offers a superlative range of exhibitors and will be "alive" in every sense of the word: a live program full of highlights will be kitchen heaven, providing the perfect impulses for increasing sales.
Koelnmesse has planned not only various cooking shows across the trade fair grounds, but also cocktail presentations and wine and coffee tasting sessions. And kids will also be able to develop an interest in cooking and baking and learn how to have fun in the kitchen. In a nutshell: LivingKitchen promises to become a real experience that provides the perfect backdrop for kitchens and will appeal to both trade visitors and consumers alike.
To further underline the business character of the trade fair, Koelnmesse has even amended the opening hours: every day, the LivingKitchen will be opening at 9 a.m. and closing at 6 p.m. Furthermore, the trade fair organiser in Cologne has added a preview day on January 17, 2011. This provides exhibitors and media representatives with a further opportunity to invite customers for intensive discussions and allow them to experience the range of new products in a relaxed atmosphere.
So, the stage has been perfectly set for a new, high-end trade fair - it is not without reason that Koelnmesse conducted numerous confidential and constructive discussions with industry experts and potential exhibitors during the planning phase. "What gives us a cutting edge is the close collaboration with the manufacturers, the retail sector and the industry associations. There is not only consensus in terms of the objectives, but there is also consensus with regard to action", emphasises Gerald Böse. In addition to all of this, the charms of Cologne as a trade fair city are undisputed and the infrastructure for both exhibitors and visitors is perfect. With the excellent international reach of the trade fair location, exhibitors will be able to expand their export activities and make new contacts throughout the world.