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Chrysler Voyager Enjoys Global Success
Auburn Hills, Mich. (ots) - Success for Chrysler Voyager is truly international as the gold standard of minivans is sold in more than 70 countries around the world.
An international version of Chrysler Voyager was first introduced in 1988 at the Mondial de l'Automobile in Paris. To meet increasing demand in 1991, the former Chrysler Corporation opened a new minivan manufacturing facility in Graz, Austria, with joint venture partner, Steyr-Daimler-Puch. Since introducing its international version of the minivan, the company has sold more than 400,000 Chrysler minivans outside of North America.
"Without question, the minivan's versatility and flexibility translates easily into any language in a variety of countries throughout the world," said Richard A. Winter, Director of International Product Planning, DaimlerChrysler (NYSE: DCX). "We will continue our strategy of expanding into major markets and establishing a solid reputation with our core products including minivans."
In Europe, the entire minivan segment has more than doubled to 400,000 units this year from 175,000 units in 1996. Armed with a new minivan, Chrysler expects to get a greater piece of the pie. Chrysler sells approximately 50,000 minivans in Europe every year. Chrysler Voyager competes against MPVs from Europe including Volkswagen Sharan, Ford Galaxy and Renault Espace. In Africa, the Middle East, South America, and Asia Pacific, Chrysler sells approximately 10,000 minivans per year.
Internationally, the minivan is strongly associated with Chrysler. Chrysler Voyager has the highest image and aspiration level in the segment and sells to the most upscale customers. Unlike customers in North America, international customers prefer standard-wheelbase over extended-wheelbase to address parking and garageability concerns. Extended-wheelbase vehicles are typically purchased by the most affluent customers or by businesses.
The Chrysler minivan is a true American success story. Much like Jeep(R), Levi's, Coke and McDonald's, Chrysler Voyager has become the standard by which others are measuring themselves. And with the introduction of the 2001 Chrysler Voyager, Chrysler will still be the one to contend with in the minivan market.
Production for the international version of Chrysler Voyager will begin in January 2001 at DaimlerChrysler's manufacturing facility in Graz, Austria.
ots Original Text Service: DaimlerChrysler Corporation Internet: http://www.newsaktuell.de
Contact: Bryan Zvibleman, (USA) 248-512-2686, or Rick Deneau, (USA) 248-512-2694, both of DaimlerChrysler Corporation
Web site: http://www.media.daimlerchrysler.comOriginal-Content von: Daimler AG, übermittelt durch news aktuell