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AOL Germany and eBay Launch Alliance
Extension of US Alliance Integrates eBay into AOL Germany Service
Berlin, Germany (ots) - AOL Germany and eBay announced today that eBay's online trading community is now prominently placed throughout the AOL Germany service, extending the strategic alliance between America Online, Inc. and eBay. Now AOL Germany members will be able to participate in the over 4.5 million auctions currently on eBay's world-wide websites. AOL Germany members will have easy access to eBay through a variety of links and promotions within the AOL Germany Service.
Users of AOL Germany will now find it easier than ever to access eBay and begin trading in the Internet's most vibrant trading community and the largest person-to-person trading community in cyberspace. The launch marks the latest in a series of joint efforts between the two companies that dates back to December 1997, and is the second AOL European service to launch with eBay, further extending the global relationship between AOL, Inc. and eBay; the launch of eBay on the AOL UK service was announced March 1999. There are presently one million regular auctions on eBay's German website.
The four-year strategic marketing alliance between AOL, Inc. and eBay, announced March, 1999, gives eBay prominent presence across the domestic and international AOL family of brands, under which AOL and eBay are creating customized and co-branded sites for AOL's multiple brands. Furthermore, the companies agreed to work together to facilitate eBay's expansion into international markets as highlighted by this expansion. eBay Germany is an exclusive integrated peer-to-peer Anchor Tenant for AOL Germany.
ebay's spokesman Alexander Samwer said "We are very pleased that AOL Germany members will enjoy quick and convenient access to eBay auctions. With eBay auctions promoted in various areas of the AOL UK and AOL Germany services, AOL members worldwide will have easy access to the millions of offerings in thousands of categories on eBay."
Carola Holtermann, Director Marketing & Market Communications AOL
Europe IMG, the advertising and e-commerce unit of AOL Europe, added
"This alliance will enable AOL Germany members to gain even easier
access to the most popular auction destination in cyberspace.
Additionally, AOL Germany members will benefit from eBay's seemless
integration into the service and its access to a top-caliber
e-commerce platform with pan-European focus."
AOL Europe: AOL Europe is Europe's leading multinational Internet, online and e-commerce services provider. Headquartered in Hamburg with executive offices in London, AOL Europe employs nearly 2,000 people. Through its successful multiple-brand strategy, AOL Europe operates the leading AOL, CompuServe and Netscape Online services, AOL Instant Messenger, AOL and CompuServe Portals in nine countries and four languages across Europe. AOL is the service for the whole family, providing its members with interactive education, enter-tainment, financial and information content while giving access to a global online community. CompuServe is aimed at the corporate customer and 'new professional' user offering specialised information, large-scale databases, matchless forumsand professional communication tools. Netscape Online, AOL Europe's subscription-free online service, is targeted at the UK 'value' sector and provides pure, high-performance Internet access. From the first service launch in 1996, AOL Europe's multiple brands now reach a total of 2.8 million households across Europe. AOL Europe is a joint venture between America Online Inc. and Bertelsmann AG. In headlines and stories, the proper usage of our corporate name is: "AOL Europe, a joint venture between America Online, Inc. and Bertelsmann AG," or "AOL UK, a division of AOL Europe." We appreciate strict adherence to this usage guide and to the "AOL Europe" corporate name
AOL Europe Interactive Marketing Group (IMG): AOL Europe´s Interactive Marketing Group (IMG) markets the unmatched portfolio of its multiple brands AOL, Compuserve, Netscape Online, AOL Netfind and Instant Messenger in nine European countries to Advertisers and eCommerce partners. As a comprehensive full service solution provider, AOL Europe IMG provides unmatched media service. Furthermore, AOL Europe IMG develops individual interactive solutions for advertising and e-commerce that exactly match partners unique requirements.
eBay: eBay (www.ebay.com), the world's personal trading community*, pioneered person-to-person online trading. Founded in 1995, eBay has developed an efficient and entertaining trading site on the Web that is available 24 hours a day, seven days a week. eBay has more than 7.7 million registered users. Currently, there are more than 3.7 million items listed for sale. More than 400,000 items are added daily in more than 2,900 categories, including: automobiles, antiques; books, movies and music; coins and stamps; collectibles; computers; dolls and figures; jewelry and gemstones; photo and electronics; pottery and glass; sports memorabilia; and toys. eBay Europe was founded in 1999 by Marc, Oliver and Alexander Samwer and their friends Max Finger, Karel Dörner and Jörg Rheinboldt.
ots Original Text Service: eBay Internet: http://www.newsaktuell.de
Contact: Frerk-Malte Feller, eBay Germany, Blücher-str. 31, 10961 Berlin, Germany, phone +49 30 - 695973 12, Email: firstname.lastname@example.org, Web: www.ebay.de und www.ebaypro.de PR Agency: Ulrike Ehemann, Andreas Dripke High Tech PR, Tel. +49 611 - 973150, Email: email@example.comOriginal-Content von: eBay GmbH, übermittelt durch news aktuell