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ots Ad hoc-Service: AG Shows Enormous Growth During the 2000 Business Year

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    Hamburg (ots Ad hoc-Service) - Shows Enormous Growth During the 2000 Business Year

    - 522 percent increase in turnover: annual sales of 42.4 million DEM in 2000 - e-commerce and advertising continue to be strongest mainstay of sales in Q4/2000 - 17.5 million DEM group loss (IAS) - -30.7 million DEM result from ordinary activitities before tax (IAS) AG, Hamburg - AG, one of T-Online's biggest competitors, looks back on a business year that was positive across the board. During the 2000 business year, the company achieved sales of 42.40 million DEM, a 522 percent increase over 1999's total sales of 6.82 million DEM. Revenues from advertising rose by 521 percent during the year, from 2.2 million DEM to 13.68 million DEM. During the same period, AG was able to increase its revenues from e-commerce commissions by 4,636 percent: from 146,000 DEM to 6.9 million DEM. Commission from access charges amounted to 21.46 million DEM for the whole of 2000, up 380 percent from the previous year's value of 4.47 million DEM. Revenue from advertising and e-commerce accounted for 48 percent of total sales for all of 2000. During the fourth quarter 2000, the advertising and e-commerce share of revenues was already 56 percent. These figures reflect a consequential implementation of the corporate strategy and the successful strengthening of the three earnings pillars, especially of the advertising and e-commerce segments. The gross margin could be kept above 90 percent, as specified in the business model. As promised during its IPO in December 1999, AG has strongly invested in growth over the past year: a total of approx. 46 million DEM was spent on advertising, PR and marketing during the year 2000. Nevertheless, the results are better than planned: the group loss for the year 2000 lies at 17.52 million DEM, while result from ordinary activitities before tax was at -30.67 million DEM (both according to IAS). Financing the future growth is ensured, as roughly 75 percent of the 200-million-DEM "war chest" from the IPO is still available.

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