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ots Ad hoc-Service: lebensart global networks lebensart global networks AG takes over largest US American Hotel and Tourism Database Marketing company

Ad hoc-announcement edited and sent by DGAP. The sender is solely responsible for the contents of this announcement. -----------------------------------------------------

    Augsburg (ots Ad hoc-Service) - lebensart global networks AG, Augsburg, Germany, has taken over 100% of Younger Direct Marketing Inc. (YDM), based in Phoenix, Arizona, USA.YDM Inc. was founded in 1987 and is the leading, largest database marketing, data mining and fulfilment company for the hotel and tourism industry in the United States.

    Through application of the "SMART System", a self developed modular database marketing solution, a wide spectrum of integrated services are available to customers. Alongside the comprehensive collection and sorting of customer data, the selection of data according to marketing relevant criteria and the development and automated execution of marketing campaigns based on this data, YDM also offers the web based "SMART IQ" module. This module gives customers the opportunity, for the first time, to view their database whenever they want, online, and evaluate and coordinate marketing activities.

    Some of YDM's largest clients include Four Seasons Hotels, Marriott Hotels, Avis Rental Car and Safeway. For Four Seasons Hotels alone, YDM processes the data of nearly 4 million customers each year. For Safeway, the data of over 50 million customers has been processed.

    This acquisition stands as the largest take over in the history of lebensart. Payment will follow partly in cash and partly in shares of both lebensart global networks AG and lebensart technology Inc., a 96% subsidiary company based in Sausalito, California, not yet publicly quoted on the stock exchange. The current management of YDM will continue to lead the company and, following its incorporation into lebensart technology Inc., will be appointed to the Board of Directors. The parties involved reached a private price agreement.

    Contact: lebensart global networks AG - Department Investor Relations - Daniel E. Adams, CFO Stefanie Nützel, Director Investor Relations Konrad-Adenauer-Allee 35 D - 86150 Augsburg

    Tel. +49 - 821 - 345 45 50 Fax +49 - 821 - 345 45 59

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