Softline AG

ots Ad hoc-Service: Softline AG acquires

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    Offenburg (ots Ad hoc-Service) -    

    With expansion into the English-speaking markets, Softline achieves access to 85 percent of the European software market.

    Mai 18, 2000, Offenburg - Softline AG is expanding into the U.K., Europe's second-largest software market. Following soon after its acquisition of Apacabar S.A. in Paris and WSKA Metz, this move brings Softline AG into 85 percent of the European software market. Softline Limited in Epsom, Surrey, has marketed Mac and PC software for over ten years, focusing on leading edge utilities, graphics and multimedia software and peripheral products. Softline AG has plans to expand the product variety of its English partner by adding complementary lines from the German and French product ranges.

    Softline Limited is the third acquisition by Softline AG this year. CEO Peer Blumenschein had announced as early as the initial public offering in February that an expansion into the English-speaking market was in the works. In fact the acquisition has taken place sooner than anticipated. According to Blumenschein,"The fact that the takeover has happened so quickly is due to all the positive experiences we have had in integrating Apacabar".

    Softline AG's technology assets developed over 17 years in the industry offer economies of scale that lend themselves perfectly to a multi-national infrastructure. "The interactive online shop as well as the Softline E-Commerce backoffice ," Blumenschein states, "were specifically developed so that subsidiary corporations could be integrated quickly and efficiently, further promoting rapid expansion."

    Together with NPR Software Ltd., a Softline subsidiary founded in Shannon/Ireland at the end of last year, Softline Limited represents a bridgehead into the English-speaking markets. The Softline group's expansion strategy is based on acquiring market-savvy companies implementing the Softline business model of value-added marketing of PC productivity software. Softline Limited's management has gained extensive experience in software marketing within the English-speaking markets since 1990. This expertise, combined with the activities of Softline Germany and NPR Software Ltd. in Shannon, will enhance synergism within the Softline Group.

    For further information, please contact:

    Softline AG Softline Limeted Mr. Erik Parkner Mr. Glenn Stokes Tel: +49 (0) 781/9293 151 Tel: +44 1372 726 333 Fax: +49 (0) 781/9293 640 Fax: +44 1372 726 444 E-Mail: E-Mail:

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