Softline AG

ots Ad hoc-Service: Softline AG Softline Acquires European Software Producer WSKA

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    Offenburg (ots Ad hoc-Service)        Secures exclusive rights to numerous products and Internet content - enhances margins

    Softline AG will acquire the Metz, France, based Software producer and republisher Editions WSKA SA. The acquisition allows Softline to get access to a growing number of exclusive software titels for Windows, Linux and Macintosh published under WSKA's name. WSKA's republishing strategy maximises return on capital by licensing software rights from the original developer and publishing it Europe-wide under its own brand name. This allows WSKA to control the entire marketing from production to channel and end user sales including sales via the Internet. "The acquisition of WSKA allows Softline to offer exclusive software titles and related content to the European channel and worldwide via the Internet. Licensing a software from the developer and selling it to the end user i.e. on the Internet enhances the margins," states Softline CEO, Peer Blumenschein.

    The 20-employee WSKA has grown with more than 50 percent each year for the last three years. WSKA is strong in its home market of France as well as in Germany and Spain. In addition to its head office in Metz, there are branch offices in Madrid and Saarbrucken. Jean-Guy Ducreux, Founder and President Directeur General (PDG) of WSKA, views this merger as a major opportunity for both companies. "The marketing and financial strength of the Softline group combined with the production, localization and republishing capabilities of WSKA will allow the combined entity to realize a growing number of opportunities with independent software developers worldwide bringing their products to European markets and the Internet successfully.

    WSKA today markets famous titles such as PaintShop Pro, Namo Web-Editor, Power DVD, CD Labeler and AntiViral Toolkit Por as well as other programs.

    The acquisition of the WSKA group is contingent on the approval of the supervisory board of Softline AG.

    For questions, please contact:

    Softline AG Erik Parkner Tel: ++49 781/9293 151 Fax: ++49 781/9293 640 E-Mail:

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Original-Content von: Softline AG, übermittelt durch news aktuell

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