Hugo Boss AG

ots Ad hoc-Service: Hugo Boss AG 1999 Sales and Result Exceed Expectations

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    Metzingen (ots Ad hoc-Service) -      HUGO BOSS:

    1999 Sales and Result Exceed Expectations

    Management Board and Supervisory Board Working Committee recommend increasing the dividend by 0.51 EUR (1.00 DEM) - from 3.49 EUR (6.82 DEM) up to 4.00 EUR (7.82 DEM) per common share

    HUGO BOSS sales and result during the 1999 business year have exceeded expectations: the fashion group was able to achieve doubledigit sales gains for the fourth time with its ninth consecutive record results year. Group sales were up 10% to 1,472.5 million DEM (1998: 1,337.0 million DEM). This positive trend also led to Group net income after taxes rising by 14% to 110.5 million DEM (1998: 97.3 million DEM). During the same period, the DVFA result(1) was increased by 19% to 117.2 million DEM (1998: 98.3 million DEM).

    Customers around the world prefer the combination of strong brands and premium products delivering value for money. The global expansion of the BOSS Shops and the powerful growth in the North American and European core markets had a positive impact on HUGO BOSS Group sales in 1999.

    The establishment of the BOSS women's line is on track and progressing fast; a test collection has already successfully completed its internal trial run. Currently being developed in Milan, the first BOSS Woman collection will be presented to the public in Summer 2000 and available in shops beginning in December 2000.

    HUGO BOSS continues to pursue its earnings-oriented dividend policy of the past. In light of the good earnings and liquidity position, the Management Board and Supervisory Board Working Committee are recommending that the Supervisory Board propose a dividend increase of 0.51 EUR (1.00 DEM) per share to the Shareholders Meeting. Thus 4.00 EUR (7.82 DEM) would be paid out per common share (1998: 3.49 EUR or 6.82 DEM) and 4.07 EUR (7.96 DEM) per preferred share (1998: 3.56 EUR or 6.96 DEM).

If you have any questions, please contact:

Godo Kraemer Press & Public Relations Officer

Phone:          ++49 (0) 7123-942375
Fax:              ++49 (0) 7123-942051

18th February 2000 _______________________________________________________________

(1) Both figures were ascertained according to the 1999 Joint Recommendation of the DVFA/SG ("German Association of Financial Analysts and Investment Consultants/Schmalenbachgesellschaft").

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