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Aston Martin Lagonda of Europe GmbH

Aston Martin is on the move in Europe with expansion of dealer network

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Aston Martin is on the move in Europe with expansion of dealer network

  • British luxury car brand significantly expands European network with new dealerships in Germany, Monaco, France and Sweden
  • Brand new markets open up for Aston Martin in Lithuania and Latvia
  • New dealerships reflect the strength and depth of the company’s transformation plan: Project Horizon

12 May 2021 - Frankfurt, Germany: Aston Martin will soon have new dealerships in multiple European destinations, after signing agreements with six new dealer partners. The company’s transformation plan ‘Project Horizon’ identified a need to focus on this growing region and the fact that six new dealerships are already open, or opening soon, demonstrates the substance and power behind the plan.

Aston Martin by Nord-Ostsee Automobile, one of the leading car dealership groups in Germany with 16 centres and over 1,000 employees, is already open for business in Hamburg. The company is already operating from a temporary showroom ahead of the development of an exciting new facility in the Centre Hamburg-Alstertal, which will open early July. The highly experienced Sales & Service team offers pure exclusivity and outstanding service.

The BPM Group, which is the 5th largest Mercedes Benz Dealer Group in France is now the owning company of Aston Martin Monaco following the purchase of Monaco Luxury Cars. With this new relationship Aston Martin customers will be served by one of the key players in premium and luxury vehicles in the region.

Aston Martin has also entered new and upcoming markets with dealer partners in Lithuania and Latvia. Modus Group, one of the largest international companies in Lithuania and highly-experienced in the luxury segment, will extend its brand portfolio with a new Aston Martin showroom, located in the well-known Quadrum Business Centre in the city of Vilnius, the capital of Lithuania.

Luxury and Sportscars will also open their doors at the end of summer in Riga, Latvia. With almost 15 years experience in delivering ourstanding customer service to its clients, Luxury & Sports Cars SE is a luxury automotive company, focused on the Baltics and Scandinavia.

Semler Premium has already expanded its luxury brand portfolio and begun to welcome Aston Martin customers to a temporary dealership in Stockholm, and in September they will throw open the doors of a brand-new facility. This ambitious project will include a new and used car showroom, alongside a fully equipped Aftersales workshop with trained and experienced technicians to create a new inspiring location for Aston Martin in the Swedish capital.

Chopard Groupe Automobile is a major player in the French automotive market, boasting 69 dealerships in territory extending from the Champagne region to the French Riviera. In Autumn 2021, Chopard will welcome the first Aston Martin customers to its brand-new dealership in the Riviera city of Cannes but will be already serving customers from a temporary showroom starting in June at the Polygone Riviera centre at Cagnes-sur-Mer.

Aston Martin Chief Executive Officer, Tobias Moers, commented: “We are delighted with all of our new dealer partnerships across Europe. The enhancement of the dealer network in this region is a crucial part of our transformation plan ‘Project Horizon’. This is a very exciting time for Aston Martin, with new product launches ahead, our strengthened technical partnership with Mercedes-Benz AG and Aston Martin’s recent return to Formula 1ä so it is vital for us to have a broad dealer network, ready to reach out to our customers.”

Patrick Marinoff, Regional President Aston Martin Lagonda of Europe and MENA said: “We are proud to announce these new dealer partnerships. We are confident that we have found the right partners who share our passion for the Aston Martin brand and will provide our valued customers with an exceptional service in each of the six areas.”

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About Aston Martin Lagonda:

Aston Martin Lagonda is a luxury automotive group focused on the creation of exclusive cars and SUVs. The iconic Aston Martin brand fuses the latest technology, exceptional hand craftsmanship and timeless design to produce models including the Vantage, DB11, DBS Superleggera and the new SUV, DBX. Based in Gaydon, England, Aston Martin Lagonda designs, creates and exports cars which are sold in 55 countries around the world.

Lagonda was founded in 1899 and Aston Martin in 1913. The two brands came together in 1947 when both were purchased by the late Sir David Brown.

Media Contacts - Continental Europe

Tina Brenner
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Judith Richter
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