07.02.2017 – 12:13
A reason to celebrate: Onlineprinters welcomes its 600,000th customer
Congratulations from technology partner Heidelberger
Neustadt an der Aisch - Onlineprinters starts the new year with news of success: Having expanded its clientele by 100,000 new customers in 2016, the company welcomed its 600,000th client in January 2017. "Last year, we defended our position as one of the market leaders in the European online printing sector, producing more than 2.1 billion printed products shipped to over 30 countries," says Dr. Michael Fries, CEO of Onlineprinters. Rainer Hundsdörfer, CEO of Heidelberger Druckmaschinen AG, congratulated him on achieving this milestone. The manufacturer of offset printing presses is a long-term technology partner of Onlineprinters. Onlineprinters GmbH is the biggest print shop in Europe to process 3b sheet sizes. In the offset printing department, the company uses only printing presses from Heidelberger for its successful business model. For its in-house digital printing and LFP operations, the provider of online print services relies on technology made by HP and Durst.
One-stop shopping experience: Around 80 new products
"Having offset printing, digital printing, LFP and processing under one roof allows us to introduce new products and services promptly when our customers want them," Fries emphasises and says that this allows his company to respond easily to market needs and win new customers.
In 2016, Onlineprinters added almost 80 new items to its range of products. "This has taken us another big step closer to our goal of offering a one-stop shopping experience to our customers," CEO Fries explains the corporate strategy. Onlineprinters is the only major European print shop to offer self-adhesive labels on rolls with optional same-day production. Moreover, new formats were introduced for various products. Brochures are now available in the handy 17 x 24 cm pocket format, business cards can now be ordered in 5 x 5 cm square size. Personalisable advertising tools include two ballpoint pen designs, sticky notes in various sizes and shapes with and without die punching. Since December 2016, customers have also been able to purchase exclusive letterpress-printed business cards.
More service for existing products
Also the service was further upgraded. "Labels on rolls are a good example of our ongoing efforts to improve our service. By investing into new technology, we have slashed production times by several days for this product," CEO Fries explains. The trend towards smaller print runs requires an increasing number of printed products to be available more quickly, because they are ordered on shorter notice. Onlineprinters has catered to this trend by expanding the same-day print option to standard folders and folders with matt lamination. This means that the folders are produced on the same day the order is received. Writing pads are another example of shorter delivery times.
Global expansion course is continued
After taking the two new investors Bregal Unternehmerkapital and Project A Ventures on board, the company's 2017 objectives include two-digit sales growth, profitability increase and the addition of new products. Dr. Michael Fries announces: "We will continue to push our international growth efforts. In January, our Czech web shop went online. 2017 will see even more activities to this end. We are already operating web shops in ten languages. We are now realising more than half of our turnover abroad; this trend will become stronger in the next years."
Onlineprinters GmbH is one of Europe's leading online print providers. In line with the motto "Print simply online!" the company sells printed products to 600,000 customers in 30 European countries through its 16 web shops. Internationally, the company is known under the brand name "Onlineprinters"; in Germany it operates under the name "diedruckerei.de". The product range comprises 1,400 printed products from business cards, stationery and flyers to catalogues, brochures and large-format advertising systems. The formula to successfully produce customised prints in terms of Industry 4.0 rests on three pillars: online sales, fully integrated production from ordering to shipping and gang run printing. The latter uses so-called combined forms to collectively produce print jobs, therefore minimising costs and reducing the environmental impact. Selected products allow customers to choose the option of same day printing (produced on the same working day), overnight delivery, climate neutral production and custom size specification. Onlineprinters GmbH employs a staff of 650 and produces over two billion printings per year.
The video "A look behind the scenes of Onlineprinters":
Photo: Long-term technology partner Heidelberger congratulates Onlineprinters
Caption: January 2017 sees Onlineprinters welcome its 600,000th customer. The company increased its client base by 100,000 new customers in one year. Rainer Hundsdörfer (right), CEO of Heidelberger Druckmaschinen AG, congratulates Michael Fries, CEO of Onlineprinters GmbH.
Copyright: Onlineprinters GmbH
Onlineprinters GmbHPatrick PiechaHead of Press & Public Relations
91413 Neustadt an der AischGermany
Phone: +49 9161 6209807
+49 174 3077250