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03.05.2010 – 16:00

Germany Trade & Invest

Web 2.0: Mobile Data and IT Services Drive Growth of German IT Industry

Berlin/San Francisco (ots)

Driven by positive growth rates in outsourcing services, infrastructure services and mobile data services, Germany's information and communications technology (ICT) industry is on track to grow in 2010. ICT in Germany is an important catalyst for innovation, creating unique market opportunities for cutting-edge companies. Germany Trade & Invest will have representatives at this year's Web 2.0 Expo in San Francisco, California, from May 3 - 6 to share information on business opportunities in Germany's ICT industry.

Germany's ICT market is the largest in Europe and ranked fourth in the world behind the U.S., China and Japan. With a market volume of almost EUR 130 billion in 2009, the ICT industry is expected to record a positive growth rate in 2010. In the IT market, outsourcing services posted the strongest growth rates in a challenging year, coming in at approximately five percent. In the telecommunications market, infrastructure and mobile data services led the way with growth rates of six and eight percent respectively. The market for online advertising in Germany also had a record year in 2009. This growth segment posted over EUR 1.4 billion in revenue.

2010 promises to be a strong year for Germany's ICT industry, creating a number of opportunities for companies entering the market, especially in growing areas such as cloud computing, social networking applications and next generation gaming. With almost 60 million people online, Germany has by far the highest number of Internet users in Europe. High-speed broadband penetration is currently at 67 percent, which is expected to grow to 75 percent by 2014.

The success of Germany's IT industry is in large part due to the country's R&D infrastructure. Public and private R&D funding is currently stimulating new developments. The Emmy Award-winning Fraunhofer Heinrich Hertz Institute (HHI) is just one example of Germany's innovation leaders. The unique research infrastructure in Germany allows for companies to benefit from collaboration and partnerships with German research organizations and industry players.

Germany Trade & Invest will be showcasing the latest developments in Germany's ICT industry at Booth 409 and in a dedicated workshop session at this year's Web 2.0 in San Francisco. Cutting-edge innovation on display includes Fraunhofer HHI's Image and Video Retrieval technology, a novel search technique for multimedia data including face recognition and temporal video segmentation. The innovation comes from the institute best known for its contribution to the H.264 standard for video compression, which serves as the backbone of video management for iTunes, YouTube, Blu-Ray and several other video applications.

In addition, Germany Trade & Invest and the Fraunhofer Heinrich Hertz Institute will be hosting the evening reception "Germany: Driving the Digital Future" on May 4th at 7 p.m. in the Intercontinental Hotel. The event will be held in cooperation with Berlin Partner and Theseus, the research program initiated by the Federal Ministry of Economics and Technology to bridge research and practical application of technology. Germany Trade & Invest is the foreign trade and inward investment promotion agency of the Federal Republic of Germany. The organization advises foreign companies looking to expand their business activities to the German market. It provides information on foreign trade to German companies that seek to enter foreign markets.


Germany Trade & Invest
Eva Henkel
T: +49(0)30 200099-173
F: +49(0)30 200099-111

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