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ots Ad hoc-Service: AG enters "Content Syndication" market by purchasing stake in instantCONTENT GmbH

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    Hamburg (ots Ad hoc-Service) - AG, a direct competitor of T-Online, is entering into the emerging "Content Syndication" market, having bought a majority holding in the instantCONTENT GmbH, Hamburg, Germany. This holding is an expansion on the two companies' successful past cooperation. "Content Syndication" refers to the practice of reusing select content. Under the terms of the cooperation, AG - along with other content providers -makes branded content such as horoscopes, celebrity and movie news, as well as other premium content, available to instantCONTENT for distribution on the Internet. At, the instantCONTENT GmbH offers a platform on which users can book all sorts of quality content for their websites. In addition to free news headlines and panels, video and audio formats, instantCONTENT also offers sophisticated fee-based premium content. instantCONTENT handles the automatic distribution, integrates the content into the content buyer"s layout, clears all copyrights and provides simple and transparent invoicing. It has already signed websites including,, and as content suppliers, and the range is being extended steadily. The instantCONTENT GmbH, online since mid-2000, already counts more than 4,700 registered costumers, who have integrated the content delivered by instantCONTENT on their websites. In April 2001, more than 4 million headlines have been delivered to the users of those websites. By joining forces with, the company will be greatly multiplying its potential clientele.

    WKN: 579200; Index: Listed: Neuer Markt in Frankfurt; Freiverkehr in Berlin, Bremen, Düsseldorf, Hamburg, München, Stuttgart, Hannover

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