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13.09.2018 – 13:22

Jacobs University Bremen

How companies can reinvent themselves

How companies can reinvent themselves
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Everyone is talking about digital transformation, and many companies regard it as one of their most important tasks. But existing approaches do not go far enough, a digitization of business processes - the "digital transformation" - alone is not enough to survive in competition in the long run. To be fit for the future, a "digital rebirth" is necessary, argues Sven Voelpel, Professor of Business Administration at Jacobs University Bremen, in his new book published jointly with Professor Marius Leibold. Their message: Companies need to reinvent themselves if their digitization shall be successful.

According to the authors, "Digital Rebirth" describes the reorientation of a company's goals, services, culture and processes. Using examples, Leibold and Voelpel describe how well-known companies have mastered this process or are working on it. At the same time, they describe the framework conditions, ways of thinking and processes necessary for a Digital Rebirth, as well as methods and practical tools for implementation. The book is aimed at entrepreneurs, executives, HR employees, consultants and anyone interested in digital strategies.

Sven Voelpel is Professor of Business Administration at Jacobs University since 2004. He is the author of numerous publications, including bestselling Amazon textbooks and audio books and Harvard Business School case studies. Marius Leibold has been a professor at Stellenbosch University in South Africa, among other places, and has been addressing himself to issues of the digital future for a long time.

Weitere Informationen:


Marius Leibold, Sven C. Voelpel: Digital Rebirth - How Smart Companies Recreate Themselves in the Digital Era / Publicis, 223 pages.

Questions will be answered by:

Prof. Dr. Sven Voelpel | Professor of Business Administration | Tel.: +49 421 200-3467

About Jacobs University Bremen:

Studying in an international community. Obtaining a qualification to work on responsible tasks in a digitized and globalized society. Learning, researching and teaching across academic disciplines and countries. Strengthening people and markets with innovative solutions and advanced training programs. This is what Jacobs University Bremen stands for. Established as a private, English-medium campus university in Germany in 2001, it is continuously achieving top results in national and international university rankings. Its almost 1,400 students come from more than 100 countries with around 80% having relocated to Germany for their studies. Jacobs University's research projects are funded by the German Research Foundation or the European Research Council as well as by globally leading companies.

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Thomas Joppig | Jacobs University Bremen gGmbH
Corporate Communications & Public Relations | Tel.: +49 421 200-4504

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