PRESSEPORTAL Presseportal Logo
All Stories
Follow
Subscribe to comScore Networks

23.03.2007 – 08:03

comScore Networks

comScore Reports Traffic to Leading French Sites in February

London (ots/PRNewswire)

- Announces New 'Visits' Metric for Measuring User Engagement
comScore, a leader in measuring the digital age, today revealed
the top French Internet properties and the top gaining properties
during February, based on data collected through its comScore World
Metrix audience ratings service. The Company also introduced a new
suite of metrics based on site "visits." A "visit" is a frequency
measure and indicator of user engagement, defined as an individual's
set of interactions with a specific Web site. In counting visits, if
an individual does not interact with the site for at least a
30-minute period, that visit will be defined as having been concluded
and a new visit will be counted when the individual next accesses the
site. Included among the new suite of metrics are total visits,
average minutes per visit, average visits per visitor, and average
visits per usage day.
"With the increased usage of technologies like AJAX, the value of
page views as an engagement metric is declining," said Bob Ivins,
managing director of comScore Europe. "In an attempt to keep pace
with technology and provide our clients with the most relevant Web
usage statistics, we are introducing a new suite of metrics based on
visits."
"Visits" an Effective Gauge of Frequency
While each of the "visits" metrics offers a different measure of
frequency, the "average visits per visitor" is the most illustrative
of return visits per individual during the course of a month. Used in
concert with the "unique visitors" metric, this measure can help give
a more comprehensive view of a site's performance.
In February, the top three sites in France by unique visitors
(Google Sites, Microsoft Sites and France Telecom, respectively)
happened to also be the top three sites based on average visits per
visitor. Despite the congruence of the top three rankings, there were
also some surprising differences between the two metrics:
    -- Groupe Amaury, the 69th most-visited property in February that
       includes lequipe.fr, was the sixth-most engaging property (as measured
       by average visits per visitor);
    -- T-Online, the 42nd most-visited property that includes Club-
       Internet.fr, was the seventh most-engaging property;
    -- Neuf Telecom, the 61st most-visited property, was the eighth most-
       engaging property.
    TABLE 1
    Top 10 Properties by Unique Visitors (000)(i)
    French Unique Visitors, Age 15+
    February 2007
    Total France - Home and Work Locations(ii)
    Source: comScore World Metrix
                                                            Unique
    Rank           Property                                Visitors
                                                             (000)
               Total Internet Users                          24,464
    1               Google Sites                             17,006
    2               Microsoft Sites                          15,843
    3               France Telecom                           13,438
    4               Iliad/Free.fr Sites                      11,980
    5               eBay                                     10,728
    6               Groupe Pages Jaunes                      10,539
    7               Yahoo! Sites                             10,503
    8               Wikipedia Sites                           7,941
    9               Groupe PPR                                7,835
    10              Skyrock Network                           7,828
    (i)  Ranking based on the top 100 French properties in February 2007.
    (ii) Excludes traffic from public computers such as Internet cafes or
         access from mobile phones or PDAs.
    TABLE 2
    Top 10 Properties by Average Visits per Visitor(i)
    French Unique Visitors, Age 15+
    February 2007
    Total France - Home and Work Locations(ii)
    Source: comScore World Metrix
    Rank            Property                               Average
                                                       Visits/Visitor
               Total Internet Visits                         63.3
    1               Google Sites                             41.6
    2               Microsoft Sites                          33.9
    3               France Telecom                           23.2
    4               Skyrock Network                          19.9
    5               Yahoo! Sites                             13.8
    6               Groupe Amaury                            13.0
    7               T-Online Sites                           12.6
    8               Neuf Telecom                             11.7
    9               eBay                                     10.4
    10              Iliad/Free.fr Sites                      10.3
    (i)  Ranking based on the top 100 French properties in February 2007.
    (ii) Excludes traffic from public computers such as Internet cafes or
         access from mobile phones or PDAs.
Other notable findings in the February data (as illustrated in
Tables 3 and 4) include:
    -- Google Sites, Microsoft Sites and France Telecom retained their
       rankings as the top three properties among French Internet users, with
       17, 15.8 and 13.4 million French visitors, respectively.
    -- Helped by Valentine's Day, French dating site MeetIC was the biggest
       gainer in February's ranking, up 42 percent to 3.9 million French
       visitors; greeting card purveyor American Greetings Property was the
       third-biggest gainer, up 20 percent to 1.9 million visitors.
    -- Two gaming sites appeared on the list of top 10 gainers, including
       French lottery site Francaise des Jeux, the fourth-biggest gainer with
       1.8 million French visitors (a 19-percent increase), and
       KadoDuJour.com, the ninth-biggest gainer with 1.5 million French
       visitors (a 6-percent increase).
    TABLE 3
    Top 10 Online Properties by Unique Visitor (000)
    French Unique Visitors, Age 15+(i)
    January vs. February 2007
    Total France - Home and Work Locations(i)
    Source: comScore World Metrix
                                        Jan.-07      Feb. -07      Percentage
                                         (000)         (000)           Change
    Total FR Internet Audience,
     Age 15+                            24,560         24,464          0%
      Google Sites                      17,090         17,006          0%
      Microsoft Sites                   15,966         15,843         -1%
      France Telecom                    13,746         13,438         -2%
      Iliad/Free.fr Sites               12,764         11,980         -6%
      eBay                              11,038         10,728         -3%
      Groupe Pages Jaunes               10,993         10,539         -4%
      Yahoo! Sites                      11,143         10,503         -6%
      Wikipedia Sites                    8,062          7,941         -1%
      Groupe PPR                         8,714          7,835        -10%
      Skyrock Network                    7,835          7,828          0%
    (i) Excludes traffic from public computers such as Internet cafes or
        access from mobile phones or PDAs.
    TABLE 4
    Top 10 Gaining Properties Ranked by Percentage Change (i)
    French Unique Visitors, Age 15+ (i)
    January vs. February, 2007
    Total France - Home and Work Locations(ii)
    Source: comScore World Metrix
                                         Jan.-07      Feb.-07      Percentage
                                          (000)        (000)           Change
    Total FR Internet Audience,
     Age 15+                             24,259       24,409             1%
      MeetIC                              2,728        3,883            42%
      The Mozilla Organization            2,155        2,925            36%
      American Greetings Property         1,547        1,861            20%
      Francaise des Jeux                  1,559        1,849            19%
      RADIOBLOGCLUB.COM                   1,478        1,664            13%
      CITYVOX.FR                          1,363        1,534            13%
      SUR-LA-TOILE.COM                    1,503        1,667            14%
      Michelin Group                      3,818        4,070            13%
      KADODUJOUR.COM                      1,458        1,541             6%
      DAILYMOTION.COM                     5,016        5,280             5%
    (i)  Ranking based on the top 100 French properties in February 2007.
    (ii) Excludes traffic from public computers such as Internet cafes or
         access from mobile phones or PDAs.
About comScore World Metrix
comScore World Metrix is the first service to continuously measure
and report online behaviour on a world-wide basis, providing
visitation metrics and demographic characteristics for Web site
audiences around the world. With active representation of countries
that comprise the vast majority of the global Internet population,
World Metrix provides its clients with worldwide Internet population
estimates and harmonized online performance metrics based on a
consistent methodology across all countries. More than 100 clients
subscribe to comScore's World Metrix service, including 8 of the top
10 interactive advertising agencies.
About comScore
comScore, Inc. is a global leader in measuring the digital age.
This capability is based on a massive, global cross-section of more
than 2 million consumers who have given comScore permission to
confidentially capture their browsing and transaction behaviour,
including online and offline purchasing. comScore panelists also
participate in survey research that captures and integrates their
attitudes and intentions. Through its proprietary technology,
comScore measures what matters across a broad spectrum of behaviour
and attitudes. comScore consultants apply this deep knowledge of
customers and competitors to help clients design powerful marketing
strategies and tactics that deliver superior ROI. comScore services
are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon,
Best Buy, The Newspaper Association of America, Tribune Interactive,
ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States
Postal Service, Merck and Expedia. For more information, please visit
http://www.comscore.com .
Web site: http://www.comscore.com

Contact:

Bob Ivins, comScore Europe, +44-207-099-1761, or bivins@comscore.com

Original content of: comScore Networks, transmitted by news aktuell