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10.04.2007 – 03:21


euro adhoc: PUMA AG Rudolf Dassler Sport
Mergers - Acquisitions - Takeovers / Ad-hoc Disclosure Regarding Article 15 of the WpHG Block Acquisition of stake in PUMA AG
public take-over offer intended

--------------------------------------------------------------------------------   Disclosure announcement transmitted by euro adhoc. The issuer is responsible   for the content of this announcement. --------------------------------------------------------------------------------


Herzogenaurach, Germany, April 10, 2007 - PUMA’s Board of Management has been informed that Mayfair "Beteiligungsfondsgesellschaft I mbH", Hamburg, has today sold its stake in PUMA representing approximately 25.14 % (corresponding to 27.14 % after the cancellation of treasury stock resolved on April 5th 2007 takes effect) to SAPARDIS S.A., a nearly 100% subsidiary of PPR S.A., Paris, for the price of EUR 330 per share and that SAPARDIS will also submit a voluntary public take-over offer to the other shareholders of PUMA for the same price of EUR 330 per share. Closing of the agreement between Mayfair and SAPARDIS is subject to antitrust clearance.

The Board of Management

end of announcement                                                 euro adhoc 10.04.2007 02:43:45

ots Originaltext: Puma AG Rudolf Dassler Sport
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Further inquiry note:
Ulf Santjer
Tel.: +49 (0)9132 81 2489

Branche: Consumer Goods
ISIN:      DE0006969603
WKN:        696960
Index:    MDAX, CDAX, Classic All Share, Midcap Market Index, HDAX,
              Prime All Share
Börsen:  Frankfurter Wertpapierbörse / official dealing/prime standard
              Börse Berlin-Bremen / free trade
              Hamburger Wertpapierbörse / free trade
              Baden-Württembergische Wertpapierbörse / free trade
              Börse Düsseldorf / free trade
              Niedersächsische Börse zu Hannover / free trade
              Bayerische Börse / official dealing

Original content of: PUMA SE, transmitted by news aktuell