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20.01.2004 – 13:00

PUMA SE

PUMA(R) Introduces Revolutionary All-In-One 'UniQT' for Cameroon Football Team at 2004 African Cup of Nations

Herzogenaurach, Germany (ots)

When the Cameroon football team
face Algeria in their first match of the 2004 African Cup of Nations
(25th January in Sousse, Tunisia) they will do so in PUMA's
revolutionary all-in-one kit aptly named UniQT - [yuni:kit].
Designed to enhance the level of play, the unmistakable UniQT
comes in Cameroon green and red with yellow accents and features
performance-based fabrics like Lycra. It has been aligned to the
body's shape allowing it to move as one with the player's movement
and retain its shape if pulled out of place.  Development of the kit
began in 2001 along with its predecessor, the groundbreaking
sleeveless shirt worn by the Cameroon team in the 2002 African Cup of
Nations.  Each new UniQT has undergone extensive testing to ensure
optimal performance when on the pitch.  The new design represents a
true milestone in football history and PUMA has applied for "utility
model*" protection of the kit.
The top of the kit is skin-tight with hidden zipper closures on
top of each shoulder.  An elastic waistband marks the transition from
the form fitted top to a looser slim fitting short. PUMA used the new
'short-cut silhouette' where the shorts are comparatively shorter at
the front than the back.  The drop tail pattern helps to minimise
discomfort and removes excess friction and obstruction while running
and kicking.
The kit design also features 'lion claw tears" on each side along
the oblique muscles, alluding to Cameroon's nickname of the
'Indomitable Lions.' The tears are not just for aesthetics - they
feature a layer of micromesh that allows air to circulate under the
garment for better ventilation.  In a unique application, the PUMA
jumping cat logos on the front, arms and shorts are made of a faux
'fur' treatment, thus continuing the lion theme. In addition to the
fabric treatment, a new aggressive font has been created for the
player names and numbers.
"The Cameroon team has the perfect physique for this formfitting
UniQT," said Filip Trulsson, International Marketing Manager for PUMA
Football. "As a group of players the 'Indomitable Lions' have come to
symbolize confidence, athleticism and sheer power. This new
streamline design moves as one with the players to further enhance
their style of play and overall performance. It's a perfect fit.''
The revolutionary UniQT will be on display at retail, but will not
be available for purchase.  A replica shirt of the kit will be
available for sale in February 2004 with a limited pre-launch of the
authentic kit (top half only) in PUMA Flagship Stores worldwide on
January 23rd 2004.
Notes to Editors
* A utility model is an exclusive right granted for an invention,
which allows the right holder to prevent others from commercially
using the protected invention, without authorization, for a limited
period of time. Utility models are similar to patents and are
sometimes referred to as "petty patents" or "innovation patents."
Product Specifications
Upper/lower ("tight") base fabric composition
   - 80% polyester cationic, 20% lycra
   - Circular knitted jersey 225g/m2
Inserts (side panel of shorts & slash effect on shirt)
   - 96% nylon, 4% spandex
   - Circular knitted mesh 160g/m2
Shorts base fabric composition
   - 94% polyester, 6% spandex
   - Woven; twill - stretch 100g/m2
Additional features
   - One-way closed end zipper with semi-automatic lock, stay down
     puller and zip guard wraps along both shoulders
   - Elastic edging on all cuffs and on the collar 
   - Integrated elastic waistband underneath upper short fixed on
     lower tight 
   - All cat branding (centre and sleeves for shirt, bottom left for
     short) in faux "fur" material 
   - Dropped hem on the back of short for improved movement
     preventing the short from "rubbing" on the front of the leg  
     during running etc
PUMA(R) is the global athletic brand that successfully fuses
influences from sport, lifestyle and fashion.  PUMA's unique industry
perspective delivers the unexpected in sportlifestyle footwear,
apparel and accessories, through technical innovation and
revolutionary design. Established in Herzogenaurach, Germany in 1948,
PUMA distributes products in over 80 countries.  For further
information please visit www.puma.com and www.pumafootball.com.
ots Original Text Service: PUMA AG
Internet: http://www.presseportal.de
Football Contact:         
Filip Trulsson
Football Marketing
PUMA
+49 9132 812694
filip.trulsson@puma.com
Media Contacts:     
Lisa Beachy/Katie Webber
International PR/PR Executive
PUMA/Shine Communications 
+1 617 488 2945/+44 207 553 3339
lisa.beachy@puma.com / 
katie.webber@shinecom.com

Original content of: PUMA SE, transmitted by news aktuell