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09.12.2003 – 11:26

PUMA SE

Puma(R) Announces Partnership with Vexed Generation

Herzogenaurach, Germany (ots)- Today PUMA(R) AG announces a
partnership with London based Vexed Generation Clothing. The
collaboration introduces two new apparel lines, Martial Arts and
Urban Mobility, to the men's 2004 Autumn Collection. Taking design
direction from the needs of city dwellers, each line features
functional separates intended for a mobile lifestyle.
"Our partnership with Vexed Generation conveys PUMA's modern
vision in the sportswear market," said Alden Sheets, President of
Apparel Worldwide at PUMA. "This marks PUMA's first apparel
collaboration outside the luxury sport category and further
diversifies the brand's sportlifestyle range."
Influenced by one of the earliest martial arts forms, Shotokan
Karate, the Martial Arts line features highly adaptable designs that
incorporate freedom of movement and elements of secrecy. Recognizing
the need for urban travel wear, the Urban Mobility line is aimed at
cyclists and scooterists and includes a range of technical clothing
designed for protection on and off the vehicle.
"Congestion and emissions are a growing concern and two-wheeled
transport helps relieve these urban pressures," said Adam Thorpe,
Co-founder and designer of Vexed Generation. "In working with PUMA,
we wanted to create garments that promote and support this mobile
lifestyle and the result is a collection that looks good and performs
well."
PUMA's and Vexed's common goal to push the limits of design is
apparent in the aesthetic and functional innovation of the two
collections.  "Combining form and function, these unique designs
maintain a clean silhouette and incorporate performance fabrics,
multi-functional features and original detailing," said Joe Hunter,
Co-founder and designer of Vexed.
Highlights from Martial Arts and Urban Mobility will be unveiled
to the press in Spring 2004 with distribution scheduled for Autumn
2004 at exclusive retailers.
About Vexed Generation
Established in 1994 by Adam Thorpe and Joe Hunter, Vexed
Generation Clothing produces street wear and accessories that promote
issues of environmental and social significance.  The designer duo is
also known for its Karrysafe line that features products designed to
deter theft.
PUMA(R) is the global athletic brand that successfully fuses
influences from sport, lifestyle and fashion. PUMA's unique industry
perspective delivers the unexpected in sportlifestyle footwear,
apparel and accessories, through technical innovation and
revolutionary design.  Established in Herzogenaurach, Germany in
1948, PUMA distributes products in over 80 countries.  For further
information please visit www.puma.com.
ots Original Text Service: PUMA 
Internet: http://www.presseportal.de

Contact:

Karin Hesselvik
PUMA International
+ 1 617 488 2964
karin.hesselvik@puma.com

Original content of: PUMA SE, transmitted by news aktuell