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08.12.2003 – 07:33


Puma(R) Adds BMW Williamsf1 To Its Formula One Paddock
Puma(R) Signs Supplier Contract With The BMW Williamsf1 Team

Herzogenaurach, Germany (ots)

PUMA(R) AG and BMW WilliamsF1 Team
today announced that they have signed a multi-year contract. PUMA AG
will become the official supplier of footwear, teamwear and fireproof
racewear to the BMW WilliamsF1 Team.
"We look forward to working with the BMW WilliamsF1 Team, which is
part of the Formula One elite", says Jochen Zeitz, CEO and Chairman
of PUMA AG. "The BMW WilliamsF1 Team has finished second for two
years running and will certainly challenge for the championship in
2004. The team also nicely combines high-performance with lifestyle,
which fits perfectly with PUMA's brand philosophy."
Dr. Mario Theissen, BMW Motorsport Director is looking forward to
the cooperation with PUMA: "The demands on a Formula One Team are
very high. The right clothing is an important factor in that. Whether
you are racing in the subtropical climate of Malaysia, under typical
German weather conditions or whether you are travelling from and to
races - quality, functionality and design of the teamwear must be
PUMA(R) performance racing shoes were first used by various
drivers and teams in the 1970s and early 1980s. And since 1998 PUMA's
motorsport division has gradually assembled an impressive portfolio
of sponsorships. In the 2004 season PUMA will be the official
supplier of racing gear in several motorsport disciplines such as
Formula One, F 3000, motocross, WRC etc.
PUMA(R) is the global athletic brand that successfully fuses
influences from sport, lifestyle and fashion. PUMA's unique industry
perspective delivers the unexpected in sportlifestyle footwear,
apparel and accessories, through technical innovation and
revolutionary design. Established in Herzogenaurach, Germany in 1948,
PUMA distributes products in over 80 countries. For further
information please visit
ots Original Text Service: Puma AG


Ulf Santjer
Corporate Communications
+49 9132 81 2489
+49 170 565 8228

Original content of: PUMA SE, transmitted by news aktuell