PUMA SE

EANS-DD: PUMA AG Rudolf Dassler Sport
Notification concerning transactions by persons performing managerial responsibilities pursuant to section 15a of the WpHG

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  Notification concerning transactions by persons discharging managerial
  responsibilities pursuant to section 15a of the WpHG, transmitted by euro
  adhoc with the aim of a Europe-wide distribution. The issuer is responsible
  for the content of this announcement.
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Details of the person subject to the disclosure requirement:
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Person, triggering the disclosure:
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Name:               Stefano Caroti
                    (natural person) 
Reason for the disclosure requirement:
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Reason:             Person performing managerial responsibilities
Position:           Member of a managing body 
Details of the transaction:
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Transaction:
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Description of financial instrument:  no-par value PUMA ordinary shares 
ISIN:                DE0006969603
Type of transaction: sales
Date:                10.05.2011
Currency:            Euro
Price:               226.95000
No of items:         2763
Total amount traded: 627,062.85000
Place:               off-market
Explanation:         Performance Share Program 2008, WKN 0WR048, 2. Tranche 
Further inquiry note:
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Carl Baker
Tel.: +49 (0)9132 81-3188
E-Mail: carl.baker@puma.com 
Issuer subject to the publication requirement:
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end of announcement                               euro adhoc
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issuer:      PUMA AG Rudolf Dassler Sport
          Würzburger Strasse 13
          D-91074 Herzogenaurach
phone:       +49 (0)9132 81 0
mail:     investor-relations@puma.com
WWW:      http://about.puma.com/?lang=de
sector:      Consumer Goods
ISIN:        DE0006969603
indexes:     Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX, Prime All
          Share
stockmarkets: regulated dealing/prime standard: Frankfurt, free trade: Berlin,
          Hamburg, Stuttgart, Düsseldorf, Hannover, regulated dealing: München
language: English 

Further inquiry note:


Branche: Consumer Goods
ISIN: DE0006969603
WKN: 696960
Index: Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX,
Prime All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
Hannover / free trade
München / regulated dealing

Original content of: PUMA SE, transmitted by news aktuell

Additional press releases: PUMA SE

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