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14.02.2005 – 11:07

Autodesk

Autodesk(R) and Telecom Italia Mobile Launch First Location-Based Consumer Service in Italy

3gsm Conference, Cannes, France (ots/PRNewswire)

- TIM Enhances Chat Service Using Autodesk's LocationLogic
Technology
At the 3GSM conference in Cannes, France, Autodesk, Inc. today
announced the integration of Autodesk's LocationLogic solution
platform and related content with Telecom Italia Mobile's (TIM) chat
application. TIM, a global leader in mobile telephony, is the first
carrier in Italy to offer a consumer service enhanced with location
technology. With the addition of location to the existing service,
daily short message service (SMS) traffic soared, resulting in a
substantial increase in average revenue per user (ARPU).
Autodesk's LocationLogic technology gives mobile customers a new
way to make timely connections with their families, friends, and
acquaintances. Autodesk is building a reputation of real-world
success in the location-based services market based on the strength
of the company's award winning technology and partnerships.
Today, location technology is delivering on its promise of
substantial increases in subscriber numbers and revenue per
subscriber. Whether location is an enhancement to an existing service
or a component of a new service, it can make a wide range of services
more powerful and compelling. TIM's location-enhanced service
realizes the full potential of location and is a true success story.
TIM's service is a simple SMS-based matchmaking application for
use via mobile phones, which any TIM customer can access. To use the
location-enhanced chat service, existing customers opt in and are
alerted via SMS when one of their designated matches is in close
proximity. To preserve privacy, customers are not "located" without
opting in, and they can choose to "hide" at any specified time.
TIM's location-enhanced service is very popular with customers;
knowing that chat partners are close by has increased SMS traffic --
proving that proximity awareness matters. Being the first carrier in
Italy to add location to community chat, TIM has recaptured the
loyalty of former users. TIM also has introduced a related
locate-a-friend feature that has motivated customers to stay with the
service. Now users invite others to participate in the service as
evidenced by a significant increase in the number of unique users.
"Location technology can enhance a broad range of business and
consumer services," said Joe Astroth, vice president of Autodesk.
"TIM's community chat is the first example of a location-enhanced
service that fulfills consumer demand. TIM's advanced application
excites users, encouraging them to chat longer and more frequently,
and it expands the community of users as existing customers invite
their friends to join. The popularity of this location enhanced
service adds to TIM's reputation as a leading innovator in the
consumer marketplace."
About Telecom Italia Mobile (TIM)
Publicly owned, the TIM Group, is one of the principal global
providers of mobile telephony. The company is the leader in the
Italian market with more than 26 million lines and a 43% market share
as of September 30, 2004. TIM also has a substantial presence in the
rest of Europe, the Mediterranean basin, and South America with 52
million lines. In 2004, Business Week included TIM in its Top 50 -
Best European Performers; TIM was the sole telecommunications company
to be so honored. For more information, visit
http://www.company.tim.it/ .
About Autodesk
Autodesk, Inc. is wholly focused on ensuring that great ideas are
turned into reality. With six million users, Autodesk is the world's
leading software and services company for the building,
manufacturing, infrastructure, digital media, and wireless data
services fields. Autodesk's solutions help customers create, manage,
and share their data and digital assets more effectively. As a
result, customers turn ideas into competitive advantage by becoming
more productive, streamlining project efficiency, and maximizing
profits. Autodesk Location Services (
http://www.autodesk.com/locationservices ), a division of Autodesk,
Inc., provides a complete solution that enables wireless network
operators to quickly and reliably offer location-based services to
their subscribers.
Founded in 1982, Autodesk is headquartered in San Rafael,
California. For additional information about Autodesk, please visit
http://www.autodesk.com .
NOTE: Autodesk is a registered trademarks or trademarks of
Autodesk, Inc., in the USA and/or other countries. All other brand
names, product names, or trademarks belong to their respective
holders.
Contact:
    Thierry Derrien
    Fleishman-Hillard for Autodesk Location Services
    +33-1-53-05-50-60 or 65
 derrient@fleishmaneurope.com
Web site: http://www.autodesk.com

Contact:

Thierry Derrien of Fleishman-Hillard, +33-1-53-05-50-60 or 65,
or derrient@fleishmaneurope.com, for Autodesk Location Services

Original content of: Autodesk, transmitted by news aktuell