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11.07.2019 – 09:47

H-Hotels AG gets top marks for customer appeal gets top marks for customer appeal
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Triple category winner - is recognised as "Digital Champion 2019", "Product Champion 2019" and "Price Champion 2019" in consumer surveys.

Market research company ServiceValue and DIE WELT used three customer surveys to identify their "2019 Digital, Product and Price Champions". Industry leader was acclaimed by its customers in all three studies in the "Hotels - mid-range" category. In fact, the overall top spot across all hotel categories for "Digital Champion 2019" went to

Against a backdrop where increasing digitalisation has to offer genuine user value and entertainment to the consumer, ServiceValue and DIE WELT put 1,421 providers from 144 sectors to the test. Online interactivity, useful apps and social media presence all contribute to an assessment of the so-called "Digital Experience Score (DES)". This score provides information about each company's digital customer focus.

Andreas von Reitzenstein, CCO of H-Hotels AG, says of the "Digital Champion 2019" award: "As digital market leaders, we are using the new technical capabilities on offer to provide our customers with intelligent digital solutions that greatly simplify the process for choosing and booking hotels. I am delighted that these new digital services are going down so well with our customers."

In another wide-ranging study, ServiceValue and DIE WELT identified the 2019 "Product Champions". Over 800 000 consumers were surveyed on more than 2,300 companies from 207 sectors. can now proudly display the "Product Champion 2019" golden seal of approval. In the "Hotels - mid-range" category the hotel group was ranked in top position. Mercure and Best Western completed the Top 3.

As recently as April, H-Hotels AG was also awarded the "Price Champion 2019" seal of approval, once again claiming the "gold medal" in the "Hotels - mid-range" category.

"These awards confirm that our entire offering is really popular with our customers" says Alexander Fitz, CEO of H-Hotels AG. "Our guests not only appreciate our value for money, they also love the concept of our hotels."

The H-Hotels Group is one of the largest hotel companies in Germany, and
achieved the highest possible score of AAA in TREUGAST's annual Investment
Ranking, Headquartered in Bad Arolsen in Hesse and with around 3,000 employees,
the family-run company also owns the brands Hyperion, H4 Hotels, H+ Hotels, H2
Hotels, H.omes and H.ostels, which are all marketed under the umbrella brand of
The company was certified Gold in the 'Family Friendly Companies 2018' customer
study conducted nationwide by ServiceValue in August 2018. It received the
highest rating in the 'Hotel Chains' category, winning first place, and was also
given the 'Test Winner' rating as well as being named 'Prizewinner for
Sustainable Commitment' in 2019.
The Group continues to grow, and currently has hotels in 50 different
destinations throughout Germany, Austria and Switzerland. Along with plans for
further expansion into cities in other German-speaking countries,
will soon also mark its first opening outside of the German-speaking area with
its Budapest location.
Whether a family holiday, a weekend away, a business trip or MICE travel,'s accommodation services are made to meet the needs of all today's
travellers. With its very own HotMiles bonus programme as well as partnerships
with Miles & More and PAYBACK, guests receive loyalty points every time they
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