29.11.2018 – 16:46
Press Release Celle Tourism: "100 years - 100 days" - The Lower Saxony City of Celle Celebrates the Bauhaus Centenary
"100 years - 100 days" The Lower Saxony City of Celle Celebrates the Bauhaus Centenary Whether a digital tour, new tour guiding formats, a theatre play, or numerous presentations, events and exhibitions - Many things will happen in Celle in 2019
CELLE | 29th November 2018 - "Celle has a new school and a new Principal. Even the Principal's villa to which he is entitled was rebuilt, but the Principal is ashamed of his new house. What are these angular shapes, this flat roof, the high and flat loopholes? Why is the staircase outside the building? And his children also have too little space ... "
With these questions starts the play "Haesler für ein neues Celle" presented by the Schlosstheater (Castle Theatre) Celle, which was specifically written for the Bauhaus centenary year. In 2019 there will be many answers to these questions in Celle because Baroque meets Bauhaus under the motto "100 years - 100 days". In addition to the more than 490 listed half-timbered houses, Celle can look forward to a rich heritage of Bauhaus architecture thanks to the architect otto haesler. And this will be especially celebrated in the centenary year 2019.
In 2019 and beyond following the motto: "100 years - 100 days" there will be numerous events, highlights, and tourist experiences in Celle, such that in this centenary year the Bauhaus theme helps to increase the level of popularity of the city of Celle not only in Germany but all over the world. "The 100-year Bauhaus centenary in the following year is an occasion to honour the works of the architect otto haesler who left an incredible variety of buildings and settlements during his creative period in Celle from 1906 to 1934", says Klaus Lohmann the Managing Director of Celle Tourismus and Marketing GmbH (CTM) who is looking forward to the upcoming events. "This Bauhaus centenary offers undreamt-of possibilities for the tourism in Celle and the opportunity to promote the city and to put it in an international limelight. And we want to seize exactly this opportunity to introduce Celle as a place of cultural and historical relevance."
Celle received its "knighthood" already through its inclusion in the "Grand Tour of Modernity", a travel route, specifically designed on the occasion of the centenary of the Bauhaus style. This makes Celle one of about 100 special places which are linked up in an appealing travel route.
In order to position this topic also internationally, a logo was designed which represents Celle's connection to otto haesler and his works in a special way and which is already used by the CTM in its communication.
Celle really has a lot to offer to its guests in terms of the Bauhaus. otto haesler's settlements and buildings still today characterise the cityscape. His 7 buildings and settlements built in Celle between 1924 and 1930 are mostly preserved in their original condition and are almost all used according to their original functions. These mainly include the Italian Garden settlement (Siedlung Italienischer Garten) (1924/25) and the school 'Altstädter Schule' (1927).
100 years - 100 days in Celle
Next year, the Celle City, the Tourismus GmbH, and many other partners and stakeholders, such as the civic trust or the Castle Theatre, are doing justice to the heritage of otto haesler in a special way under the motto "100 years - 100 days" and this not only during the centenary year but also far beyond. The start of the actions for the Bauhaus centenary in Celle is the reopening of the Haesler Museum in early May which will then be completely modernised and with longer opening hours which makes it more visitor-friendly.
At the beginning of 2019, another source of information for the visitors is created in cooperation with the Celle Civic Foundation, the CTM, the otto haesler foundation, and the Celle City, a digitally supported circular route to the Haesler buildings where visitors will receive further information about all individual objects via a QR code at certain points. Furthermore, a new website is created for this purpose which will provide further information to those interested on facts about otto haesler, the Bauhaus architecture in Celle, and the Bauhaus in general even far beyond the circular route. "And above all, we also considered our international guests", says Lohmann, "because these measures are all bilingual in German and English."
otto haesler's architecture already presents itself in numerous exciting ways. Even now, the buildings can be visited in a guided tour on foot, by bike, and by Segway, or comfortably on the Bauhaus train (a small electric train) as of May 2019. Just as you like. All tours were reorganised especially for the centenary year and tour guides are looking forward to presenting and talking about a still undiscovered highlight of Celle.
This also applies to the Bauhaus magazine in cooperation with the newspaper 'Cellesche Zeitung', which is now available in two languages either directly in Celle or per order. In the magazine are many stories and historical and current pictures of the Bauhaus objects that have not been published in this form before. The magazine will be available throughout the year and it also serves as a messenger of the Bauhaus theme for Celle.
The play "Haesler für ein neues Celle" by the renowned Schlosstheater (Castle Theatre) Celle, which was specifically written for this occasion, combines art with architecture. It will premiere on 9 May 2019, however, not in the theater hall of Celle Castle but befittingly in the Direktorenwohnhaus (Principal's dwelling) another building of the creative period of otto haesler. The Direktorenwohnhaus (Principal's dwelling) will serve as a stage for the play until June.
In 2019 Celle will also provide an important contact point to international specialist audience. Under the motto "bauhausSchauhaus", the otto haesler citizens' initiative Celle will present an exhibition of original furniture from that period in the Rektorenhaus (Principal's house) (another building by otto haesler). In this way, the Rektorenhaus (Principal's house) in the Sägemühlenstraße shall serve as a showcase into a private apartment during the Bauhaus era. For this purpose, the population in the city and district is asked for donations. Mayor Dr. Nigge has taken the patronage for this fundraising campaign.
The foundation otto haesler stiftung as well as the otto haesler initiative e.V. in Celle bear responsibility for a number of specialist lectures, exhibitions and events that will take place during the campaign from May to June.
Punctually at the beginning of the centenary year, there will also be a new edition of the "0 Euro bill" which is a very popular souvenir not only in Celle but in many other cities, too. This time of course a Bauhaus image from Celle will adorn it. Which one will it be?
Picture material about Celle is also available from the Photo Database on the homepage of Celle Tourismus und Marketing GmbH. Should you require additional picture material, please contact me. All images may be used free of charge and are freely of rights while using the copyright Celle Tourismus und Marketing GmbH or the abbreviation (CTM GmbH) with exception of all photos marked with "©". Please send us a voucher copy after publication. If you have further questions, feel free to contact me. Kind Regards Marcus Feuerstein Head of Public Relations and Marketing Celle Tourismus und Marketing GmbH Markt 14-16 - 29221 Celle / Germany Phone: +49 5141 90908-45 Mobile: +49 173 3609253 Mail: email@example.com www.visitcelle.com Managing Director: Klaus Lohmann Chairman of the Supervisory Board: Dr. Michael Bischoff AG Lüneburg - HRB 100855 Registered Office: Celle