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Hackett London renews long-term partnership with Aston Martin and returns to Formula One

Hackett London renews long-term partnership with Aston Martin and returns to Formula One
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Hackett London renews long-term partnership with Aston Martin and returns to Formula One

  • Hackett London has renewed its long-term partnership with Aston Martin, celebrating a unique 20-year relationship
  • Hackett London is announced as the exclusive Travelwear and Officewear Supplier for the Aston Martin Cognizant Formula One™ Team
  • The British menswear brand will continue its Aston Martin Racing by Hackett collection, unveiling a new look for Spring Summer 2021
  • Aston Martin and Hackett London are globally renowned British heritage brands with a shared appreciation for style, craftsmanship and luxury

23 March 2021, London – UK: Hackett London, the home of British menswear, is proud to announce the renewal of its long-standing partnership with Aston Martin. This new era between the two iconic British brands sees an extension of the licensing contract with Aston Martin Lagonda until 2024, which will mark 20 years of a unique and prestigious collaboration.

In a further exciting development for 2021, Hackett London is delighted to be part of Aston Martin’s much anticipated return to Grand Prix racing after more than sixty years. Hackett London is proud to announce that it is the official Travelwear and Officewear Supplier for the Aston Martin Cognizant Formula One™ Team, outfitting drivers Sebastian Vettel and Lance Stroll, as well as the rest of the team, with travel and office attire.

Hackett London is the longest continual partner of Aston Martin, a collaboration that started 17 years ago in 2004, and which has been inspired by the rich history of racing garments in the Hackett archive. Indeed, it was one of Aston Martin’s very first partnerships, and the natural synergy between Hackett London and Aston Martin has enabled this unique collaboration to stand the test of time. Rooted in values shared by their visionary founders that ring through to the present day, the partnership exudes an appreciation for British craftsmanship, luxury and an inherent commitment to quality and tradition.

To mark a new chapter in this impressive partnership, Hackett London will continue its sought-after Aston Martin Racing by Hackett collection for Spring Summer 2021, offering a range of premium clothing designed and crafted for modern men with a passion for automotive and racing. This stylish and sophisticated clothing collaboration encompasses the coolest casual outwear, elevated technical polos and the ultimate backpack, bringing an easy sophistication to a weekend wardrobe. Sleek, dynamic polo shirts feature contrast tipping on collars and sleeves and bold logo embroidery.

Versatility is key to the collection, with a wide range of lightweight layering options from gilets to windbreakers, and a black tapered sweat pant offering a chic travel option for the man on the go. For those wishing to make a statement, a quilted lightweight gilet is offered in red and yellow; while, elsewhere, pops of primary colour are featured on exterior zip and pocket details of black and blue lightweight outerwear. Reflecting the quintessentially British brand values of both Hackett London and Aston Martin, the collection is a blend of sumptuous luxury, serene refinement and elegant convenience.

Marek Reichman, Aston Martin’s Executive Vice President and Chief Creative Officer says: “Hackett and Aston Martin share a great tradition of beautiful design and incredible British craftsmanship, blended together with the best materials to produce luxurious products. This partnership has stood the test of time because it is based on shared values and vision. We’re delighted that the Aston Martin Racing by Hackett collection will continue and those of us who have enjoyed wearing Hackett clothing know that the office and travel wear for the Aston Martin Cognizant Formula One™ Team will be the best in the business.”

Jefferson Slack, Managing Director - Commercial & Marketing, Aston Martin Cognizant Formula One™️ Team says: “It’s hugely exciting to welcome Hackett London as our official Travelwear and Officewear Supplier of the Aston Martin Cognizant Formula One™️ Team. As a long term partner of Aston Martin, it’s fitting that our partnership extends into our new Formula One venture. Luxury and style areat the forefront of our principles and whether our team is travelling to the race circuits or conducting meetings in our factory, it’s imperative that these values extend through into our attire”.

Marcella Wartenbergh, Chief Executive Office of AWWG, parent company for Hackett London says: “We are delighted to take our cherished partnership with Aston Martin to the next level by supporting their long-awaited return to Formula One. An F1 team represents the best of the best, not only the drivers, but also the engineers, the pit crew -- men and women at the top of their field who share the values and vision of excellence of Hackett London. While luxury does exist in the paddock, Aston Martin will bring a renewed sense of elegance to this thrilling sport, and we are proud to be a part of that endeavour.”

As one of motorsport’s most progressive partnerships, Hackett London and Aston Martin is a collaboration embodying style. The Spring Summer 2021 Aston Martin Racing by Hackett collection is available from March 2021 in diverse channels including www.hackettlondon.com.

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About Hackett London

The home of British menswear, Hackett's collections are built around impeccable tailoring, complemented by luxurious casualwear. From their origins in London’s fashionable Chelsea, Hackett has a history of always providing the best for the most discerning of men and Hackett stores offer a wide range of products and services to cater for all of a man's sartorial needs.

Hackett boasts a British heritage spanning 35 years and began when Jeremy Hackett and Ashley Lloyd-Jennings met on London’s Portobello Road, a location famous for its vintage clothing and accessories. It was at this first auspicious meeting that the pair’s business developed, gaining cult status amongst London’s sartorially inclined. The demand soon became apparent, and it would soon exceed the supply of vintage men’s clothing and accessories. The answer? For Hackett and Lloyd-Jennings to reproduce new clothes made from natural fibres in traditional English styles in a store of their own.

Today, Hackett boasts over 1,000 points of sale across the globe, which includes stores, concessions and franchise activities, as well as collaborations with like-minded partners such as the esteemed Aston Martin, Henley Royal Regatta and British Army Polo. Hackett London is a thriving global brand, offering a rich brand architecture including: Hackett London and the newly launched Bespoke J.P Hackett label.

About AWWG

Founded in 2006, AWWG is the global fashion group which integrates the iconic brands Pepe Jeans London, Hackett and Façonnable. AWWG currently has 238 owned stores, with a presence in 54 countries globally and a workforce of 2,800 employees.

About Aston Martin

Aston Martin Lagonda is a luxury automotive group focused on the creation of exclusive cars and SUVs. The iconic Aston Martin brand fuses the latest technology, exceptional hand craftsmanship and timeless design to produce models including the Vantage, DB11, DBS Superleggera and the new SUV, DBX. Based in Gaydon, England, Aston Martin Lagonda designs, creates and exports cars which are sold in 54 countries around the world.

Lagonda was founded in 1899 and Aston Martin in 1913. The two brands came together in 1947 when both were purchased by the late Sir David Brown.

About Aston Martin Cognizant Formula One™ Team

After more than 60 years away from Formula One, Aston Martin returns to Grand Prix racing in 2021. With one of the most iconic emblems in the world above the garages and a team of almost 500 passionate men and women at its heart, this is a team with both a rich heritage and a fresh perspective – bringing new energy to the sport with a determination to shake up the order and compete at the sharp end.

Our mission is to use the global platform of motorsport to engage a new wave of fans – showcasing the technology and innovation which live at our core while representing the values that resonate with the changing world in which we live.

The new age of Aston Martin Cognizant Formula One™ Team begins here. www.astonmartinf1.com

Media Contacts - Continental Europe

Tina Brenner
PR Manager Europe
Mobile: +49 (0) 172 823 2375
Email: tina.brenner@astonmartin.com
Judith Richter
PR Executive Europe
Mobile: +49 (0) 162 258 1360
Email: judith.richter@astonmartin.com 
More stories: Aston Martin Lagonda of Europe GmbH
More stories: Aston Martin Lagonda of Europe GmbH