All Releases
SubscribeFolgen
Subscribe to Aston Martin Lagonda of Europe GmbH
Keine Meldung Aston Martin Lagonda of Europe GmbH mehr verpassen.

10.02.2020 – 09:49

Aston Martin Lagonda of Europe GmbH

THE LURE OF THE DARK SIDE - ASTON MARTIN DB11 V8 SHADOW EDITION MAKES DEBUT

THE LURE OF THE DARK SIDE - ASTON MARTIN DB11 V8 SHADOW EDITION MAKES DEBUT
  • Photo Info
  • Download

One document

THE LURE OF THE DARK SIDE - ASTON MARTIN DB11 V8 SHADOW EDITION MAKES DEBUT

- Shadow Edition promises a stylish new way into DB11 ownership
- Bespoke darkened and dramatic character emphasises undisputable beauty of the 
  consummate V8-powered grand tourer
- DB11 Shadow Edition sports cars will be offered worldwide and limited to 300 
  units globally 

10 February 2020, Gaydon, UK: The DB11 range of V12- or V8-powered sports cars is already world-renowned as the consummate grand tourer in the luxury sports car sector - with a string of important awards and a large and growing cohort of owners around the globe testament to the cars' capabilities and allure.

Now, Aston Martin is building on that appeal with the reveal of a dark and brooding new style treatment - the Shadow Edition - which offers a carefully judged selection of styling additions created to provide a sophisticated new way into DB11 ownership.

Available for V8-powered models and limited to 300 units globally, in either Coupe or Volante body-style, the new Shadow Edition preserves everything that makes this a segment-defining GT, with the addition of a unique selection of design features to further reinforce its sporting character.

The Shadow Edition's standard specification1 combines selected options already available to DB11 buyers worldwide, with the introduction of a selection of bespoke features for the V8 that make their debut here. These new features, only offered via the Shadow Edition models, include:

- Gloss Black bonnet blades
- 20-inch directional alloy wheels in Gloss Black
- Polished black chrome wings and script badges
- Unique black anodised Shadow Edition sill plaques
- Sports Steering Wheel with Pure Black Alcantara & Obsidian Black Leather 

To complete the DB11 Shadow Edition, an optional pack including the Gloss Black features of the upper glasshouse is available, changing the standard body-coloured panels to Gloss Black and thereby more comprehensively matching the Shadow Edition theme.

Marek Reichman, Executive Vice President and Chief Creative Officer, Aston Martin Lagonda, said: "We have carefully selected the Shadow Edition design elements to subtly yet noticeably alter the DB11's appearance - moving it further towards a more assertive and purposeful GT style.

"By painstakingly packaging together key styling elements in the new Shadow Edition we have given this small group of DB11 V8-powered sports cars their own visual character that clearly marks them out as new and different."

While several of the features of the Shadow Edition are necessarily fixed, customers worldwide who choose for this model are of course still able to very much make the car their own by opting for one of the various differentiating colour themes that run throughout the car including six defined exterior colours. These include the likes of selectable brake caliper colours that are complemented by matched interior stitch colours.

Priced from £162,095, the new DB11 Shadow Edition is available to order now from Aston Martin dealers worldwide.

- Ends -

1Standard specification available attached

About Aston Martin Lagonda:

Aston Martin Lagonda is a luxury automotive group focused on the creation of exclusive cars and SUVs. The iconic Aston Martin brand fuses the latest technology, exceptional hand craftsmanship and timeless design to produce models including the Vantage, DB11, Rapide AMR and DBS Superleggera. The Lagonda brand will relaunch in 2021 as the world's first luxury electric vehicle company. Based in Gaydon, England, Aston Martin Lagonda designs, creates and exports cars which are sold in 53 countries around the world.

Lagonda was founded in 1899 and Aston Martin in 1913. The two brands came together in 1947 when both were purchased by the late Sir David Brown. Under the leadership of Dr Andy Palmer and a new management team, the Group launched its Second Century Plan in 2015 to deliver sustainable long-term growth. The plan is underpinned by the introduction of seven new models including the DB11, new Vantage, DBS Superleggera and the DBX SUV, as well as the development of a new manufacturing centre in St Athan, Wales.

Media Contacts - Continental Europe

Tina Brenner
PR Manager Europe
Mobile: +49 (0) 172 823 2375
Email: tina.brenner@astonmartin.com 
Judith Richter
PR Executive Europe
Mobile: +49 (0) 162 258 1360
Email: judith.richter@astonmartin.com  
Leonardo Lucchini
PR Specialist Europe
Mobile: +49 (0) 172 668 4038
Email: leonardo.lucchini@astonmartin.com