All Stories
Subscribe to Chrono24


Luxury watches offer diverse investment opportunities

Luxury watches offer diverse investment opportunities
  • Photo Info
  • Download
  • Luxury Watches: A Crisis-Proof Investment
  • Steady performers and models expected to appreciate in value
  • Chrono24 analyzes its global sales

Luxury watches offer diverse investment opportunities

Karlsruhe, Germany, August 6th 2020 - Times of crisis encourage us to look more closely at what exactly makes a good investment. Chrono24, the world's leading marketplace for luxury watches, has been tracking the performance of select brands and models on their platform. Their analyses are based on tens of thousands of monthly transactions. The result? Mechanical luxury watches have weathered the current storm and are proving to be particularly sound investments. In fact, the most highly coveted brands have experienced consistent growth in recent years. Prices for the ten bestselling Audemars Piguet models went up by 73% between July 2015 and July 2020. When it comes to Patek Philippe, their ten most popular models on Chrono24 saw even more impressive appreciation, with prices increasing by an average of 105% over the last five years.

Select models from other popular brands like Rolex, Omega, and Tudor also boast stable prices, while others offer a perfect opportunity to enter the world of luxury watches as an investment.

Watches Increasing in Value:

The special-edition Omega Speedmaster Moonwatch "First Omega in Space" (ref. 311. is an interesting investment option. It is currently the sixth most popular Omega watch on Chrono24 in terms of sales and has appreciated in value by 12% over the last three years. As of the date of publication, this watch demands around £3,300.

Stainless steel Rolexes enjoy widespread popularity, and the Datejust (ref. 126334) is no exception. The Datejust is currently number ten on the list of bestselling Rolex watches on Chrono24. Of the various Datejust models, the version with a steel case and blue dial is particularly highly coveted. Those who own one of these timepieces can look forward to steadily increasing prices. In the last three years, this edition has gained about 25% in value. It currently sells for approximately £9,100 on Chrono24.

Tudor has spent the last few years expanding their portfolio, and they struck gold with the release of the retro Black Bay Fifty-Eight (ref. 79030). The sales figures speak for themselves. This diving watch is currently the third most popular Tudor watch on Chrono24, which has also had a positive effect on its financial performance. Over the last twelve months, its price has increased by 12%, bringing it to roughly £3,500.

Watches Worth Investing In:

Omega recently redesigned the legendary Seamaster Diver 300M (ref. When it comes to Omega sales on Chrono24, this model takes the top spot among watch enthusiasts in the United States. While its price has dipped by some 3% to around £3,400 in the last three months, it remains a high-end entry point into the world of luxury watches.

The Rolex GMT-Master collection has a long history to look back on. Today, the modern GMT-Master II Batman (ref. 126710BLNR) takes third place in terms of Rolex sales on Chrono24, placing it ahead of the iconic "Pepsi." This model has seen some ups and downs over the last twelve months. Even though a correction caused its price to drop by 24%, at £12,500, the GMT-Master II still demands well over its list price and is, thus, a safe investment.

Tudor also offers an attractive timepiece with a second time zone, namely the Black Bay GMT "Pepsi" (ref. 79830RB). The "Pepsi" is the bestselling Tudor on Chrono24, especially the version on a steel bracelet. Prices for this model have sunk by about 5% in the last twelve months. However, it is still a fantastic entry point into the world of luxury watches with prices around£3,500.

"The demand for luxury watches on Chrono24 is higher than ever before," says Chrono24 founder and co-CEO Tim Stracke. "After a temporary dip in sales at the beginning of the crisis, Chrono24's numbers have since recovered and are now 13% higher than they were before the coronavirus. Many customers have come to view mechanical luxury watches as an exciting and highly personal form of investment. Both steady value appreciation and current opportunities to enter the market have played a major role in this. Our users' own reported interests have confirmed as much: Since the start of the crisis, we have seen 40% more visits from users interested in finance and investments."

The models listed above are joined by over 475,000 other watches for sale on Chrono24. Thanks to comprehensive Buyer Protection and payment processing via a free Escrow Service, Chrono24 makes purchasing watches across currencies and international borders secure. Watch enthusiasts can also track the performance of their timepieces using the Watch Collection tool.

About Chrono24 GmbH:

"Chrono24 - The World's Watch Market" is the number one online marketplace for luxury watches. Every month, over 9 million unique visitors have access to some 475,000 watches from over 3,000 dealers in more than 100 countries, as well as approximately 30,000 private sellers (as of February 2020). Chrono24 generated £1,3 billion in transaction volume in 2019. The platform combines the largest selection of new, pre-owned, and vintage watches with a comprehensive set of services that allows both buyers and sellers to process their transactions in a trustworthy environment. Their global support team offers assistance via email or telephone in 15 different languages. Chrono24 was founded in 2003 and has more than 290 employees in offices in Karlsruhe, Berlin, New York, and Hong Kong.

Daniel Feld
Senior PR & Communication Manager
Phone: +49(0)721/96693-813
Chrono24 GmbH
Haid-und-Neu-Str. 18
D-76131 Karlsruhe
More stories: Chrono24
More stories: Chrono24