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  • 02.06.2017 – 09:02

    MMS and GfK Close-in on Total Video Ratings Currency in Sweden

    Nuremberg, Germany (ots/PRNewswire) - One of the leading TV media currencies worldwide, MMS - which measures the moving image in Sweden - has released its digital ad ratings service. The service covers video advertisements on broadcasters' websites and apps viewed across PC, smartphone, tablet and smart TV. It is built upon GfK's data integration and data science capabilities that fuse MMS's multi-source data streams into ...

  • 25.05.2017 – 09:15

    GfK Survey Reveals Opportunities for Brands that can Give Back Time or Experiences to Consumers

    Nuremberg, Germany (ots/PRNewswire) - - Internationally, three times more people firmly agree than disagree in wanting more time over more money - Even among people with low income, twice as many firmly agree than disagree - For those aged 60+, the gap narrows significantly In an online survey just released by global research experts, GfK, three out of ten people (31 ...

  • 27.04.2017 – 09:31

    Almost Twice as Many People Prefer Relaxing Vacations to Active Ones, Shows GfK Survey

    Nuremburg, Germany (ots/PRNewswire) - - Internationally, 59 percent of people prefer a relaxing vacation, while 35 percent prefer an active one - Brazil, South Korea and Japan lead for favoring relaxing vacations; Italy, France and Spain lead for active holidays - Teenagers are the most energetic, with 43 percent preferring active vacations In a 17-country online ...

  • 23.03.2017 – 09:30

    60% of Online Population Reads Books Either Daily or at Least Once a Week [GfK Study]

    Nuremberg, Germany (ots/PRNewswire) - - China has highest percentage of "every day" book readers -Netherlands and South Korea tie for the highest percentage who say they never read books -Women are more likely to be avid book readers than men A 17-country report just released by global market analysts, GfK, shows that 30 percent of the international online population ...

  • 07.03.2017 – 07:01

    European Optics Market Records Over EUR17 Billion in 2016

    Milan (ots/PRNewswire) - GfK's sales tracking of four key European retail optics markets (Italy, France, Spain and Germany), shows a turnover of EUR17.6 billion for total year 2016. This is a sales value growth of 0.9 percent compared to the previous year. GfK released the findings at the international MIDO 2017 trade fair in Milan. GfK tracks sales data in the optician channel for sunglasses, frames, spectacle lenses, ...

  • 24.02.2017 – 06:01

    Latest Driver Technology is 'Very Important' to 1 in 3 People Across 17 Countries [GfK Study]

    Nuremberg, Germany (ots/PRNewswire) - Independent global researcher, GfK, has released findings showing which vehicle features, from a given list, people see as being 'very important' in a vehicle. Hygiene factors of safety in an accident, reliability, fuel economy and low running costs naturally top of the list. However, significant numbers state that the latest ...

  • 30.11.2016 – 10:03

    GfK - Generosity lives: Four in ten people help others a minimum of once a month

    Nuremberg, Germany (ots/PRNewswire) - - Mexico, USA and Netherlands lead for populations who help others a minimum of once a month - Men slightly ahead of women overall - 20-29 year olds lead across age groups In the run up to Christmas, it is comforting to know that habits of generosity are still strong. Results just released by GfK show that, amongst the online ...

  • 28.10.2016 – 07:01

    Eyesight and Memory Loss are Leading Concerns Around Aging

    Nuremberg, Germany (ots/PRNewswire) - Internationally, the top five physical conditions that people worry most about having, either now or as they age, are eyesight getting poorer, not being as mentally alert, lacking energy, having trouble taking care of themselves physically, and being unable to walk or drive. These are the findings from a GfK survey (http://www.gfk.com/global-studies/global-study-overview/) of the ...

  • 29.09.2016 – 10:01

    A Third of People Track Their Health or Fitness. Who Are They and Why Are They Doing it?

    Nuremberg, Germany (ots/PRNewswire) - A recent international GfK survey (http://www.gfk.com/global-studies/global-study-overview/), conducted online in 16 countries, shows one in three people (33 percent) currently monitor or track their health or fitness via an online or mobile application, or via a fitness band, clip, or smartwatch. China is well in the lead for ...

  • 26.09.2016 – 10:13

    European Optics Market Records Over EUR8.8 Billion Turnover in the First Half of 2016

    Nuremberg, Germany (ots/PRNewswire) - - GfK announces the latest figures at SILMO 2016 GfK has announced the latest sales figures for four key European optics markets: Italy, France, Spain and Germany. Total turnover for these markets stands at EUR8.8 billion for the first half of 2016, registering a sales value growth of 2.8 percent compared to the previous year. Key ...

  • 02.09.2016 – 13:17

    Home Improvement: Women Aspire to Better Décor; Men to Better Size and Layout

    Nuremberg, Germany (ots/PRNewswire) - - International findings show top five countries most interested in each area of home improvement When it comes to what aspect of their home people would most like to improve, the most popular answers among the online population across 22 countries are the interior décor or design (39 percent), the overall size or layout (38 ...

  • 22.06.2016 – 11:02

    "Always reachable" Mindset is Above 40 Percent, led by Russia, China and Turkey

    Nuremberg, Germany (ots/PRNewswire) - Internationally, 42 percent of the online connected population agree firmly[1] with the statement "To me, it is important to always be reachable wherever I am" - and only 11 percent firmly disagree[1]. However, four countries - Germany, Sweden, Canada and Netherlands - run counter to this trend, with more of their connected ...

  • 24.05.2016 – 10:03

    Pet-owners Dominate in Latin America, Russia and USA

    Nuremberg, Germany (ots/PRNewswire) - - Over half of people internationally have at least one pet - Argentina, Mexico and Brazil have highest percentage of pet-owners, followed by Russia and USA - Asians are least likely to own a pet Over half (56 percent) of people internationally have at least one pet living with them, with dogs proving most popular in Latin America, while Russian and French pet-owners prefer cats. This ...

  • 10.05.2016 – 10:01

    Hong Kong, North America and UAE Are World's Most "Connected" Populations

    Nuremberg, Germany (ots/PRNewswire) - Hong Kong and North America have the world's most highly connected consumers - but people in the United Arab Emirates are closing in fast. The new GfK Connected Consumer Index (http://connected-consumer.gfk.com/connected-consumer-index/) is a ranking of 78 countries and eight world regions that provides fast and direct comparison ...

  • 09.05.2016 – 09:00

    American Pets Appear to be Addicted to Chicken; Spanish Pets Prefer Variety

    Nuremberg, Germany (ots/PRNewswire) - Most popular pet food flavors across eight countries Despite being one of the biggest pet food markets in the world by value, America's pet owners appear unimaginative in their choice of pet food flavors. GfK data on sales of dry food, wet food and treats for both dogs and cats reveals the most popular flavors across eight key ...

  • 28.04.2016 – 11:02

    Savers Just Outnumber Fun-lovers, Internationally

    Nuremberg, Germany (ots/PRNewswire) - Internationally, people with a 'save now' mindset just outnumber people with a 'have fun now' mindset. GfK asked 27,000 internet users across 22 countries to say how strongly they agree or disagree with the statement "I want to enjoy life today and will worry about savings and investments later". Internationally, a third (34 percent) of online consumers say they agree - made up of 12 ...

  • 17.03.2016 – 11:01

    Top 3 Most Important Corporate Responsibilities, According to Consumers

    Nuremberg, Germany (ots/PRNewswire) - - Consumers say companies should focus on providing good jobs, good quality products and being environmental The top three most important responsibilities for companies today, in the eyes of consumers, are proving good jobs for people, producing good quality products or services and being environmentally responsible. GfK surveyed ...

  • 15.03.2016 – 14:02

    European Optics Market Over EUR17 Billion in 2015

    Milan (ots/PRNewswire) - GfK has announced its latest figures for key European optics markets (Italy, France, Spain and Germany), confirming a turnover of over EUR17 billion for total year 2015. GfK's Optics Panel tracks sales data for sunglasses, frames, spectacle lenses, contact lenses and care products for contact lenses. The 2015 figures show a 7.0 percent growth in sales value for the optical market across Italy, ...

  • 25.02.2016 – 11:01

    Virtual Interactions 'As Good as Being There' for Nearly a Quarter of Online Consumers

    Nuremberg, Germany (ots/PRNewswire) - Internationally, 23 percent of online consumers say virtual interactions can be as good as being there in person. GfK has published findings from a 22-country survey showing that just under a quarter (23 percent) of online consumers agree[1] that virtual interactions with people and places can be as good as being there in person. ...