Auburn Hills, Mich. (ots-PRNewswire) - In response to
unprecedented worldwide demand for the new Chrysler PT Cruiser,
DaimlerChrysler Corporation will supplement production of its all
new, segment-defining vehicle, using its Eurostar facility in Graz,
Austria to produce European and rest-of-world versions. Eurostar
joins the Toluca Assembly Plant in Toluca, Mexico, as the second
DaimlerChrysler facility to produce the PT Cruiser.
"The arrival of the Chrysler PT Cruiser has again demonstrated
that DaimlerChrysler knows very well how to re-write the rules in
today's incredibly competitive automotive industry. In literally
inventing a new segment with the PT Cruiser, which is 'too cool to
categorize', we see the overwhelming opportunity to give our
customers more of what they want with less wait," said Jim Holden,
DaimlerChrysler Corporation President. "The PT Cruiser will take the
Chrysler brand to the next level in Europe, where it is already sold
out for the first year allocation. In addition, this incremental gain
in production volume will allow more PT Cruisers to be sold in the
North American market."
Since the debut of the Chrysler PT Cruiser in January 1999,
DaimlerChrysler has received more than 300,000 requests for
information about the vehicle, and has taken numerous orders. The
additional production volume at Eurostar will help satisfy demand in
Europe and rest-of-world markets, which will allow the company to
allocate more vehicles to the U.S., where demand is the strongest.
The Toluca Assembly Plant is currently ramping up production of
the Chrysler PT Cruiser to about 180,000 units annually, all of which
can now be allocated to support NAFTA demand.
The Eurostar facility, which also produces the Chrysler Voyager
for Europe and international markets, has the capacity and
flexibility to add about 50,000 left and right-hand drive versions of
the Chrysler PT Cruiser annually for Europe, Asia and rest-of-world
markets, for a total of 230,000 units worldwide. Chrysler PT Cruiser
production will begin there in the summer of 2001. Chrysler Austria
and Eurostar have been in operation for about ten years.
"Eurostar has the capacity, track-record and location to best
support Europe and rest-of-world markets with the PT Cruiser," said
Gary Henson, Executive Vice President of Manufacturing for
DaimlerChrysler Corporation. "In order to react quickly to the
demands of our customers, we need the ability to maximize opportunity
among our worldwide operations."
Even though DaimlerChrysler's worldwide manufacturing operations
are running at nearly full capacity, the company's operations are
flexible enough to shift production to meet the demands of the
market. In order to add capacity for the PT Cruiser in Toluca and
further maximize U.S. production, the company last year shifted Neon
production from Toluca to Belvidere, Illinois, and is in the process
of shifting the new 2001 Chrysler Sebring Convertible from Toluca to
Sterling Heights, Michigan, which will begin ramping up this summer.
Adjacent to the Eurostar plant is the Steyr-Daimler-Puch plant,
which produces European versions of the Jeep Grand Cherokee and
Mercedes-Benz M-Class, as well as the Mercedes-Benz E4Matic,
Mercedes-Benz G-Class and Unimog. It is unaffected by the addition of
PT Cruiser production at Eurostar.
ots Original Text Service: DaimlerChrysler Corporation
Trevor Hale, (USA) 248-512-2660, or
Juergen Wittmann, (USA) 248-512-2698,
both of DaimlerChrysler
Web site: http://www.media.daimlerchrysler.com
Original-Content von: Daimler AG, übermittelt durch news aktuell