Auburn Hills, Mich. (ots)
- Success for Chrysler
Voyager is truly international as the gold standard of minivans is
sold in more than 70 countries around the world.
An international version of Chrysler Voyager was first introduced
in 1988 at the Mondial de l'Automobile in Paris. To meet increasing
demand in 1991, the former Chrysler Corporation opened a new minivan
manufacturing facility in Graz, Austria, with joint venture partner,
Steyr-Daimler-Puch. Since introducing its international version of
the minivan, the company has sold more than 400,000 Chrysler minivans
outside of North America.
"Without question, the minivan's versatility and flexibility
translates easily into any language in a variety of countries
throughout the world," said Richard A. Winter, Director of
International Product Planning, DaimlerChrysler (NYSE: DCX). "We will
continue our strategy of expanding into major markets and
establishing a solid reputation with our core products including
In Europe, the entire minivan segment has more than doubled to
400,000 units this year from 175,000 units in 1996. Armed with a new
minivan, Chrysler expects to get a greater piece of the pie. Chrysler
sells approximately 50,000 minivans in Europe every year. Chrysler
Voyager competes against MPVs from Europe including Volkswagen
Sharan, Ford Galaxy and Renault Espace. In Africa, the Middle East,
South America, and Asia Pacific, Chrysler sells approximately 10,000
minivans per year.
Internationally, the minivan is strongly associated with Chrysler.
Chrysler Voyager has the highest image and aspiration level in the
segment and sells to the most upscale customers. Unlike customers in
North America, international customers prefer standard-wheelbase over
extended-wheelbase to address parking and garageability concerns.
Extended-wheelbase vehicles are typically purchased by the most
affluent customers or by businesses.
The Chrysler minivan is a true American success story. Much like
Jeep(R), Levi's, Coke and McDonald's, Chrysler Voyager has become the
standard by which others are measuring themselves. And with the
introduction of the 2001 Chrysler Voyager, Chrysler will still be the
one to contend with in the minivan market.
Production for the international version of Chrysler Voyager will
begin in January 2001 at DaimlerChrysler's manufacturing facility in
ots Original Text Service: DaimlerChrysler Corporation
Bryan Zvibleman, (USA) 248-512-2686, or
Rick Deneau, (USA) 248-512-2694,
both of DaimlerChrysler Corporation
Web site: http://www.media.daimlerchrysler.com
Original-Content von: Daimler AG, übermittelt durch news aktuell