FEEDS
Intelligent product search to be pre-integrated as standard with all Intershop
FACT-Finder products as of 2007
Pforzheim (ots) -
- Cross-reference: Picture is available at
http://www.presseportal.de/galerie.htx?type=obs -
In spring 2007, the error-tolerant search and navigation solution FACT-Finder ( www.fact-finder.de ) will be pre-integrated into Intershop's Enfinity Suite 6.2 software package. This cooperation with Intershop Communications AG, which is, according to its own information, a leading provider of e-commerce and online marketing solutions, emphasizes the international orientation of search technology developed in Germany. The feature is language-independent and, as such may be used anywhere in the world.
Whereas many customers have a precise idea of what they would like to buy at an online shop, they are often unaware as to how the word is spelled. And yet, even when they do know, time and again little errors creep in when keywords are entered, such as "digtial camera" instead of "digital camera". Often the outcome is the exasperating: "Your search gave 0 results". And even with the best will in the world, a shopper who finds nothing can't buy anything, even if the shop's stockrooms are full of examples of the desired product. This is just where the intelligent search comes in: FACT-Finder imitates how humans think and thus quickly directs customers to the product they want. This feature is already applied centrally in more than 200 web shops across Germany and has been responsible for a clear rise in the conversion rate. This feature will be pre-installed into the Enfinity-Suite 6.2 as of spring 2007.
"We are pleased to have sealed a strategic partnership with the German market leader for search and navigation technologies and pledge that this cooperation will create synergy effects directly benefiting our customers", explains Ralf Männlein, Sales and Marketing Manager at Intershop (www.intershop.de). The Intershop Enfinity Suite 6 is a complete modular suite of products offering six specialized function models. All online business channels can be centrally controlled from a single platform. FACT-Finder's integration ensures further competitive advantages for both companies. Enfinity-Suite users will benefit from the integrated search tool's configuration and maintenance, as well as from the expert support of both of these e-commerce specialists.
Press contact: Dr Burkhard Schäfer, www.fact-finder.de, telephone: +49(0)7231-1259731, burkhard.schaefer@omikron.net
