comScore Networks

Global Internet Audience Surpasses 1 Billion Visitors, According to comScore

London (ots/PRNewswire) - - Asia-Pacific Region Accounts for 41 Percent of Internet Users

- China Ranks as Largest Internet Population in the World

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today reported that total global Internet audience (age 15 and older from home and work computers) has surpassed 1 billion visitors in December 2008, based on data from the comScore World Metrix audience measurement service.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

The Asia-Pacific region accounted for the highest share of global Internet users at 41 percent, followed by Europe (28 percent share), North America (18 percent share), Latin-America (7 percent share), and the Middle East & Africa (5 percent share).

    Total Worldwide Internet Audience: Regional Breakdown
    Ranked by Total Unique Visitors (000)*
    December 2008
    Age 15+, Home & Work Locations
    Source: comScore World Metrix
                                                               Share of Total
                                                                  Worldwide
                                            Total Unique           Internet
         Region                          Visitors (000)         Audience (%)
    Worldwide                                  1,007,730              100.0 %
    Asia Pacific                                 416,281               41.3 %
    Europe                                       282,651               28.0 %
    North America                                185,109               18.4 %
    Latin America                                 74,906                7.4 %
    Middle East & Africa                          48,783                4.8 %
    * Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs. 

"Surpassing one billion global users is a significant landmark in the history of the Internet," said Magid Abraham, President and Chief Executive Officer, comScore, Inc. "It is a monument to the increasingly unified global community in which we live and reminds us that the world truly is becoming more flat. The second billion will be online before we know it, and the third billion will arrive even faster than that, until we have a truly global network of interconnected people and ideas that transcend borders and cultural boundaries."

Chinese Internet Audience Outranks U.S.

China represented the largest online audience in the world in December 2008 with 180 million Internet users, representing nearly 18 percent of the total worldwide Internet audience, followed by the U.S. (16.2 percent share), Japan (6.0 percent share), Germany (3.7 percent share) and the U.K. (3.6 percent share).

    Top 15 Countries by Internet Audience
    Ranked by Total Unique Visitors (000)*
    December 2008
    Age 15+, Home & Work Locations
    Source: comScore World Metrix
                                                               Share of Total
                                                                  Worldwide
                                            Total Unique           Internet
           Country                          Visitors (000)       Audience (%)
    Worldwide                                  1,007,730             100.0 %
    China                                        179,710              17.8 %
    United States                                163,300              16.2 %
    Japan                                         59,993               6.0 %
    Germany                                       36,992               3.7 %
    United Kingdom                                36,664               3.6 %
    France                                        34,010               3.4 %
    India                                         32,099               3.2 %
    Russia                                        28,998               2.9 %
    Brazil                                        27,688               2.7 %
    South Korea                                   27,254               2.7 %
    Canada                                        21,809               2.2 %
    Italy                                         20,780               2.1 %
    Spain                                         17,893               1.8 %
    Mexico                                        12,486               1.2 %
    Netherlands                                   11,812               1.2 %
    * Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs. 

Google Sites Ranks as Top Internet Property Worldwide

The most popular property in the world in December was Google Sites, with 777.9 million visitors, followed by Microsoft Sites (647.9 million visitors), Yahoo! Sites (562.6 million visitors). Facebook.com, which has grown a dramatic 127-percent in the past year to 222 million visitors, now ranks as the top social networking site worldwide and the seventh most popular property in the world.

    Top 15 Worldwide Properties
    Ranked by Total Worldwide Unique Visitors (000)*
    Age 15+, Home & Work Locations
    December 2008
    Source: comScore World Metrix
                                                             % Reach of Total
                                                                  Worldwide
                                            Total Unique           Internet
           Property                         Visitors(000)          Audience
    Total Worldwide Internet Audience         1,007,730               100.0 %
    Google Sites                                775,980                77.0 %
    Microsoft Sites                             646,915                64.2 %
    Yahoo! Sites                                562,571                55.8 %
    AOL LLC                                     273,020                27.1 %
    Wikimedia                                   272,998                27.1 %
    Foundation Sites
    eBay                                        240,947                23.9 %
    Facebook.COM                                221,791                22.0 %
    Amazon Sites                                187,354                18.6 %
    CBS Corporation                             178,844                17.7 %
    Fox Interactive                             172,841                17.2 %
    Media
    Ask Network                                 164,513                16.3 %
    Apple Inc.                                  161,500                16.0 %
    Tencent Inc.                                158,617                15.7 %
    Baidu.com Inc.                              152,447                15.1 %
    Adobe Sites                                 123,623                12.3 %
    * Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs. 

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Contact:

Jamie Gavin of comScore, Inc., +44(0)207-099-1775,
worldpress@comscore.com /Photo: NewsCom:
http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO , AP
Archive: http://photoarchive.ap.org, PRN Photo Desk,
photodesk@prnewswire.com

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