Hamilton, Bermuda, November 27 (ots/PRNewswire) - - Schumacher-The Ultimate Designated Driver-Promotes Drinking and Driving Don't Mix at http://www.championsdrinkresponsibly.com
Bacardi Limited, as part of its responsible drinking "Champions Drink Responsibly" campaign, is providing the drive of a lifetime - the opportunity to be in the passenger seat next to Michael Schumacher, the world's most successful Formula One(TM) racing driver and the world's most famous designated driver.
Michael Schumacher, who is the Bacardi Limited Global Social Responsibility Ambassador, will drive twenty-eight adults from select markets around the world on a race track circuit to raise awareness of the critical message of responsible drinking. Michael and his passengers will drive full throttle rides around the exclusive Ascari race track in southern Spain to demonstrate his expert handling of a high performance car to highlight how champions stay in control in various environments.
"I am eager to spread this message that drinking and driving don't mix. It is a topic I personally feel strongly about," said Mr. Schumacher, a seven time Formula One(TM) world champion and Bacardi Limited Global Social Responsibility Ambassador.
This promotion is part of a Bacardi Limited global social responsibility campaign launched in April, which has touched millions of adults already, to encourage drivers to know the options available to avoid drinking and driving - using public transportation, taking a taxi, designating a driver, or drinking non-alcoholic cocktails if they must drive. Adults in participating markets may learn more about this amazing opportunity by visiting http://www.championsdrinkresponsibly.com.
"Bacardi Limited, the largest privately held spirits company in the world, and Michael Schumacher, the most successful F1 driver of all time, teamed up because we share a passion for educating consumers about the dangers of drinking and driving. Together we can make an impact," said Seamus McBride, President and CEO of Bacardi Limited.
The prize draw will take place in March 2009 and winners must be available to travel between May 11-14, 2009.
For a full, multimedia version of this release visit http://www.oursocialmedia.com/uk/bacardi-limited/drivingexperience/
For Michael Schumacher Driving Experience of a Lifetime promotion and Champions Drink Responsibly campaign media information please contact: Adam Lewis, Burson-Marsteller, for Bacardi Limited, +44-207-300-6111, email@example.com; For Bacardi Limited media information please contact: Amy Federman, Burson-Marsteller, for Bacardi Limited +1-441-294-1110, firstname.lastname@example.org; Patricia Neal for Bacardi Limited, +1-441-294-1110