Deutsche Card Services GmbH

Cologne (ots) - On average, Germans buy goods worth EUR 61.18 on the internet. They prefer to pay by credit card. Moreover, their non-payment risk is extremely low - to the delight of internet retailers. The average German online shopper prefers domestic shops and likes to get things on the internet on a December evening between 8:00 p.m. and 10:00 p.m. Roughly two-thirds of all purchases in German e-retailing are initiated by women. These are some of the results of the latest E- Retail Report 2010 by Deutsche Card Services.

   - Preferred shops: domestic(97.71%) 
   - Preferred shopping month: December(15.21%)    
   - least: February(6.71%) 
   - Preferred shopping day: Monday(16.57%) 
   - least: Saturday(11.11%) 
   - Preferred shopping time: 8:00 to 10:00 p.m.(14.37%) 
   - least: 4:00 to  6:00 a.m.(0.27%) 
   - Average transaction value: EUR 61.18 
   - Preferred transaction value category: EUR 10-100(70.47%)  
   - least: above EUR 500(0.56%) 
   - Ratio men/women: 35.90%:61.90% 
   - Most active federal state: Hessen(7.43%) 
   - least: Saarland(5.25%) 
   - Most active postal digit area: 21 (south/east Hamburg and 
     environment/Lüneburg/Buxtehude/Stade/Reinbek)(1.97%) 
   - Preferred payment method: credit card(30.89%) 
   - Preferred credit card brand: MasterCard(42.51%) 
   - Non-payment risk for credit card payments: only  2  out  of  
     10,000 transactions fail(0.0205%) 

The E-Retail Report, which analyses purchasing and payment behaviour and non-payment risks in online retailing, was recently published for the fourth time in a row. In contrast to other research, the study by the Deutsche Bank subsidiary is based on real-life purchases and not on surveys. It starts from about eight million transactions settled via the Deutsche Card Services platform. All data are fully anonymised and comply with all data-protection requirements. The study is available for download from the online shop of Deutsche Card Services.

Complete press release: http://www.presseportal.de/go2/E_Retail_Report_engl

Press Contact:

Deutsche Card Services GmbH 
Marketing & Communications 
Tobias F. Hauptvogel 
Fon:+49221 99577-728 
Fax:+49221 99577-8728 
http://www.deutsche-card-services.com 
Email: pr.deucs@db.com