asknet AG

asknet AG: Charting a course for success with global eCommerce

- Global online solution for Panda Security goes live - New client pi-consult benefits from asknet services

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Karlsruhe (euro adhoc) - October 22, 2008 - The global online shops developed by asknet AG for Panda Security, a leading international developer of anti-virus solutions, has been launched this week. The international customers of the software publisher can choose between 20 different shop languages, 21 payment methods, and 33 currencies. The currency and the current exchange rate are automatically selected to match the chosen language.

asknet is responsible for large portions of the product presentation, the shop operations, and the worldwide processing of transactions up to the point of electronic and physical delivery of the software. In addition, asknet has developed individual, country-specific online marketing strategies for Panda Security and supports the company in the targeted marketing of the Panda product line in the online shops. Working together with asknet, Panda Security plans to pursue its online business more intensively and further expand on an international level. asknet offers the adequate qualifications for these ventures.

"In addition to the reliability of the asknet platform and their international services that take the regional needs of buyers into account, at the time we were pleased by asknet AG´s global partner network. Now we also value the outstanding cooperation and appreciate how quickly and flexibly asknet works," says Juan Santana, CEO of Panda Security. "We believe the customer-friendly user interface will enhance our customers´ experience in our web store and will benefit not only our returning customers but will allow us to win over new customers as well."

pi-consult GmbH represents yet another new client that has taken advantage of asknet´s eDistribution services. The software company, which focuses on Marketing Process optimization, is the publisher of BrandMaker software, a leading marketing resource management system. The company plans to use asknet's Plug'n'Play modules to pursue its SaaS (software as a service) business in a more targeted manner.

"We believe that in the next five years, SaaS applications will represent 50% of all software sales volume, whereas classic software sales models such as licenses, CDs, and downloads will decline over the next ten years to less than 10% of global spending on software," says Mirko Holzer, Managing Director of pi-consult GmbH. "asknet offers us the ability to work flexibly and internationally, with all payment systems at our disposal. Data can be transferred directly and automatically to our systems using the interfaces created by asknet - a big advantage for us."

About Panda Security: Since 1990, its mission has been to analyze new threats as rapidly as possible to keep its clients safe. Several teams, each specialized in a specific type of malware (viruses, worms, Trojans, spyware, phishing, spam, etc.), work 24/7 to provide global coverage. To achieve this, they also have the support of TruPrevent® Technologies, which act as a global early-warning system made up of strategically distributed sensors to neutralize new threats and send them to PandaLabs for in-depth analysis. According to Av.Test.org, PandaLabs is currently the fastest laboratory in the industry in providing complete updates to users. More information is available in the PandaLabs blog (http://pandalabs.pandasecurity.com/). Further information is available from www.pandasecurity.com.

About pi-consult: pi-consult GmbH, based in Karlsruhe, Germany, is an IT service provider with a central focus on the optimization of corporate communication. With its brand management system BrandMaker, pi-consult is a leader in the field of marketing resource management systems and offers a comprehensive toolkit for optimized communication. Among other things, the toolkit features strategic modules like the digital brand scorecard, middle management solutions for marketing planning, and automated marketing implementation via Web-to-print. Additionally, pi-consult offers IT services for the implementation of customer-specific communication and e-business solutions. The company's has approximately 140 employees at its facilities in Germany and other European countries. Further information is available from www.pi-consult.de.

About asknet: asknet offers its clients customized outsourcing solutions for global software sales via the Internet. Founded in 1995 as a spin-off of the University of Karlsruhe, one of Germany´s most prestigious technical universities, the company has become the number two independent global provider for electronic software distribution. In addition to its fully integrated shop solutions for software publishers, the company develops and maintains portals for software distribution such as softwarehouse.de, Europe's largest platform for downloads of standard software. In 2007, asknet had a turnover of about 65 million euros. Among its customers are well-known software publishers such as CollabNet, DivX, Ipswitch, F-Secure, Nero, Panda Security, and Web.com. asknet supplies software products to around seventy percent of German universities. Further information is available from www.asknet.com.

end of announcement                               euro adhoc
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Further inquiry note:

asknet AG
Kirsten Neininger
phone: +49 (0) 721.96458-6399
eMail: kirsten.neininger@asknet.com
www.asknet.com

Branche: Electronic Commerce
ISIN: DE0005173306
WKN: 517330
Börsen: Börse Frankfurt / free trade/entry standard
Original-Content von: asknet AG, übermittelt durch news aktuell

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