Sennheiser electronic GmbH & Co. KG

World's Largest Microphone Manufacturers Team with Chinese Officials on One of the Largest Pro Audio Counterfeit Raids
Sennheiser, Shure and China's AIC Confiscate over 10,000 Fake Microphones

    Evanston, Illinois, and Wedemark, Germany (ots) - Sennheiser
electronic GmbH & Co. KG and Shure Incorporated today announced that
the two leading manufacturers of microphones worldwide have joined
together to take a stand against counterfeit microphones. On
Wednesday, December 12 in Enping City, China, Shure and Sennheiser
teamed with Chinese anti-counterfeiting officials in the
Administration for Industry and Commerce (AIC), to complete a raid on
five counterfeit manufacturers in seven different locations. Over
10,000 pieces of Shure and Sennheiser products were confiscated,
making it one of the largest raids to be executed in pro audio
history.
    
    "We asked Sennheiser to join us on this raid because we wanted to
show a united front to counterfeiters and consumers alike, indicating
that the industry will not tolerate these activities," said Sandy
LaMantia, President and CEO of Shure Incorporated.  "We embrace fair
competition, which inevitably pushes the industry forward, but we
refuse to stand by idly as people attempt to deceive our consumers
with inferior versions of our products bearing our name."  
    
    The December 12th raid uncovered large quantities of look-alike
Shure SM58(R), BG Series, and 14A models, as well as Sennheiser
evolution 818, and 835 microphones.  All goods were confiscated
pending an investigation by China's AIC, but preliminary inspections
revealed that the counterfeit goods had poor sound quality and severe
handling noise.  
    
    "Product piracy is an immense problem which damages the reputation
of the whole industry. Therefore it is only logical to work together
with our competitors in planning and implementing effective action
against a common opponent," said Rolf Meyer, President of Marketing
and Sales at Sennheiser. "We have an obligation to provide our
customers with a quality standard, and will do all that we can to
protect that standard."
    
    
    About Sennheiser
    
    As the world's leading manufacturer of microphones, headphones and
wireless transmission systems, the Sennheiser Group with its
headquarters in Wedemark near Hanover, Germany, had total sales of
approx. DM 396 million in 2000. The export share is 80%. Sennheiser
has a total workforce of approx. 1,300 employees, of whom about 61%
are employed in Germany. Sennheiser is active world-wide and, in
addition to other partnerships, has its own sales subsidiaries in
France, the UK, Belgium, the Netherlands, China, Singapore, Canada,
Mexico and the USA.
    
    For further information about Sennheiser, please visit us on the
Internet at www.sennheiser.com.
    
    Contacts:
    Angelika Eils
    Market Manager Asia & Australia
    +49 (5130) 600 382
    eilsa@sennheiser.com
    
    Edelgard Marquardt
    Public Relations
    +49 (5130) 600 - 329
    marquare@sennheiser.com
    
    
    About Shure Incorporated
    
    Founded in 1925, Shure Incorporated (www.shure.com) is widely
acknowledged as the world's leading manufacturer of microphones and
audio electronics. Over the years, the company has designed and
produced a wide variety of high-quality consumer and professional
audio products, providing a vehicle for an individual's personal
sound.  Shure's diverse product line includes world-standard
microphones, premier wireless audio systems, top-rated phonograph
cartridges, problem-solving mixers, digital signal processors, and
personal monitors. Today, Shure products are used wherever
high-quality audio performance is a top priority, in a wide variety
of industries, markets, and settings.
    
    Shure Incorporated corporate headquarters are located at 222
Hartrey Avenue, Evanston, IL 60202, 847.866.2200.
    
    
ots Originaltext: Sennheiser electronic GmbH & Co. KG
Im Internet recherchierbar: http://www.presseportal.de


Contacts:
Rob Ascough
Shure Incorporated
011.852.2892.4222
ascough_rob@shure.com

Michelle Zenner Kohler
Shure Incorporated
847.866.2543
kohler_michelle@shure.com

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