Schweiz Tourismus

Switzerland in pole position

Cross-reference: photo was sent via satellite and is available at: www.newsaktuell.ch/f/galerie.htx?type=obs Cross-reference: photo was sent via satellite and is available at: www.photopress.ch Zurich (ots) - World Formula One champion Michael Schumacher has pulled out all the stops for Switzerland. The Aletsch region with its breathtaking world of glaciers formed the backdrop for a different kind of photo session. Leading Swiss photographer Michel Comte was called in to take the first shots as part of a remarkable image presentation. The Aletsch region, one of the world's most impressive mountain landscapes, provided the setting for a photo session with world champion Michael Schumacher on Tuesday, 30 October 2001. Leading Swiss photographer Michel Comte was on hand to take the first shots as part of a wonderful image presentation. During his career, Michel Comte has photographed top personalities, including Tina Turner, Madonna and, of course, Michael Schumacher. Out of a conviction for his adopted home, Michael Schumacher pulled out all the stops for no fees and had a great time. The racing driver's affinity with nature and personal charisma sent out a positive message during a particularly testing period for Switzerland. During UNO's forthcoming International Year of Mountains, Switzerland Tourism will be promoting Switzerland's nature and mountain experience. As a top sports personality, Michael Schumacher conveys a fresh, modern and dynamic picture of Switzerland that will appeal to people of all ages. The photographs will create a lasting impression and enhance the country's image as a unique mountain holiday destination. 'In Switzerland, I find the peace and relaxation I need', says Michael Schumacher. 'My family and I love nature. We feel secure here and are very well looked after.' 'We're thrilled and also extremely proud that, with this appearance, Michael Schumacher will be conveying pictures of Switzerland to the world in his winning way', adds a delighted Jürg Schmid, manager of Switzerland Tourism. 'At this moment in time, we greatly appreciate the support.' You can find information on the photo-session backdrop (Aletsch region in the Wallis canton) as well as up-to-date information on the photo shots with Michael Schumacher at www.MySwitzerland.com. ots Original Text Service: Schweiz Tourismus Internet: http://www.presseportal.de For further information, please contact: Daniela Gren-Bär, Head of Corporate Communications/Media Tel.: 0041 1 288 12 70 E-mail: daniela.gren@switzerlandtourism.ch Tödistrasse 7, Postfach, CH-8027 Zürich, Tel +41 (0)1 288 11 11, Telefax +41 (0)1 288 12 05 Internet: MySwitzerland.com, e-mail: Info@switzerlandtourism.ch Information and Reservation*: Tel. 00800 100 200 30 (free), Telefax 00800 100 200 31 (free) * Reservations by SDM AG, holiday agent of Schweiz Tourismus Original-Content von: Schweiz Tourismus, übermittelt durch news aktuell

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