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Orange to Become a Key Partner to Microsoft in Europe, Bringing Windows Phone 7 Series Phones Across its Footprint With Specialised Customer Support
Barcelona, February 15, 2010 (ots/PRNewswire) - Orange today announced it is to become a key partner to Microsoft in Europe for the Windows Phone 7 Series, extending its long-term partnership to deliver a range of phones in 2010 with smarter design and software integration that are optimised for Orange customers. Planning to launch later this year on a range of handsets in France, UK, Spain, Switzerland and other markets Orange and Microsoft are working more closely than ever before, sharing platform, service and network innovation to give Orange customers a simpler, richer experience on Microsoft Windows Phones with specialised customer support.
In line with Orange's strategy to give mobile customers the best possible access to content, the companies are continuing to work together to customise Windows phones by integrating Orange and Microsoft services into one easy-to-find window on the 7 Series. For the first time, Orange plans to combine its SIM and network authentication with Microsoft Windows Phone 7 Series to create a single customer "ID", simplifying sign-in and eliminating the need to register for multiple accounts.
This move would allow Orange customers on 7 Series handsets to enjoy single sign-on access to Microsoft services such as Xbox LIVE and Zune Music, alongside a range of Orange services which are seamlessly integrated within the Windows Phone 7 Series platform. Depending on which market, Orange services are expected to include Orange TV and Orange Navigation and access to exclusive, localised content such as the national football league in France (Ligue 1).
Together with the Windows Phone 7 Series, the extended Orange and Microsoft partnership will also see joint collaboration that goes beyond devices, delivering enhanced customer care services to help customers get more out of their phones.
Olaf Swantee, SEVP of Orange's global mobile business, comments: "We have a long-standing and successful relationship with Microsoft, having introduced the first ever SmartPhone together back in 2002. Eight years on, our collaboration continues to bear fruit as we look to bring Orange Windows Phone 7 Series customers more than just a phone, but a full end-to-end multimedia experience that will give them enhanced access to content and dedicated in-store support. This partnership we are planning with Microsoft, sharing service capabilities expert customer assistance, is just part of how Orange is working with the industry to revolutionise customer care and bring mobile multimedia to everyone."
"People want a phone that focuses on what matters most to them, works on their behalf and simplifies common tasks. They want a phone that helps manage and organize all of the information that is constantly swirling around them. Windows Phone 7 Series brings together related content from the web, applications and services into a single view to make life easier," said Andy Lees, senior vice president of Mobile Communication Business at Microsoft. "We are excited that Orange will use Windows Phone 7 Series to offer differentiated services and added value to their customers throughout Europe with their dedicated care package."