Coty, Inc.

COTY Prestige Announces the Creation of a new Skin Care Brand

Paris (ots/PRNewswire) - Coty Inc., a leader in global beauty and the world's largest fragrance company, announced today the creation of Home Skin Lab(TM) by Dr Pastorek Institute, a new original Skin care brand. Spearheaded by Coty Prestige, a division of Coty, this very unique skin care concept targets women facing diverse skin problems and helps to support cell renewal cycle.

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Inspired by Dr. Norman Pastorek, a renowned New York-based facial plastic surgeon, and his wife Janice, a Skin care expert and noted Skin care author and lecturer, Home Skin Lab(TM) by Dr Pastorek Institute was developed to address women's main skin concerns. The line will offer 5 different protocols: Ageless, against the first signs of ageing, Wrinkl?ess, to reduce fine lines and wrinkles, Firmness, to redensify the skin, Brightness, to brighten dull complexions, Pureness, to fight oily skin issues.

Each high power protocol consists in a 28-day treatment, including 3 skincare products and a unique e-coaching program that will help customers enhance their skin beauty through nutrition, daily life balancing skills and wellness exercises. The Dr Pastorek Institute includes a team of experts bringing each a specific and committed expertise to the brand.

"The Home Skin Lab(TM) brand is a significant addition to Coty Prestige' Skin care portfolio" said Bernd Beetz, CEO, Coty Inc. "The development of this line strengthens our Skin care offer and is Coty's first step in its strategic direction to become a top-five beauty company".

"Given Dr. Pastorek's experience and the utmost respect he and his wife have earned throughout the medical community, Coty could not have partnered with a more appropriate team to create top-of the line Skin care products", said Michele Scannavini, President, Coty Prestige.

"Home Skin Lab(TM) by Dr Pastorek Institute is an opportunity for Coty Prestige to enter the cosmeceutical segment which is growing at a tremendous pace in the United States and is starting to make significant inroads in the rest of the world," said Michele Scannavini.

"On a daily basis I am seeing patients and hearing their need for skin healing and quality anti-aging Skin care products," commented Dr. Norman Pastorek. "Home Skin Lab(TM) meets this need by providing women with high-quality products that, overtime, provide confidence in their skin's appearance."

Home Skin Lab(TM) will be launched simultaneously in the US and in Europe starting from September 2008. In Europe, Home Skin lab will be launched in France, Spain, Italy, Portugal, Greece and Eastern Europe exclusively at Sephora, and in Germany, Austria and in the Netherlands at Douglas. In the US, the brand will be available first on Home Shopping Network.

Following the Europe and USA launches, Home Skin Lab expansion will continue into Asia and the rest of the world with exclusive partnerships.

For more information, please connect to http://www.cotypress.com

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of US$3.5 billion(1). Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang and Vivienne Westwood.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Dermarest, Desperate Housewives, Esprit, Exclamation, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C. New York Color, Orajel, Pierre Cardin(2), Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tonino Lamborghini and Vanilla Fields.

Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in the United States and Canada.

For additional information about Coty Inc., please visit http://www.coty.com.

(1). Includes Del Laboratories, Inc., which Coty acquired on December 31, 2007.

(2). Not available in North America

Contact:

Contact: Isabelle Gueguen, Public Relations Director, COTY PRESTIGE,
isabelle_gueguen@cotyinc.com , 14, rue du 4 Septembre 75002 Paris, Ph
: +33-1-58-71-75-84 - Fax:+33-1-58-71-75-88.

Original-Content von: Coty, Inc., übermittelt durch news aktuell

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