adidas AG

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  Notification of voting rights transmitted by euro adhoc. The issuer is
  responsible for the content of this announcement.
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Announcement according to Article 21, Section 1 of the WpHG (share)


1) On October 20, 2011, Mr. Garrett Thornburg, USA, notified us pursuant to
article 21 section 1 WpHG (German Securities Trading Act) that the percentage of
voting rights held by him in adidas AG (ISIN DE000A1EWWW0), Adi-Dassler-Strasse
1, 91074 Herzogenaurach, has exceeded the threshold of 3% on February 19, 2011
and on this date amounted to 3.1886% (6,671,000 shares with voting rights).

3.1886% (6,671,000 shares with voting rights) of the voting rights are to be
attributed to Mr. Garrett Thornburg pursuant to article 22 section 1 sentence 1
no. 6 WpHG in connection with article 22 section 1 sentence 2 WpHG.

2) On October 20, 2011, Thornburg Investment Management, Inc., Santa Fe, New
Mexico, USA, notified us pursuant to article 21 section 1 WpHG that the
percentage of voting rights held by them in adidas AG (ISIN DE000A1EWWW0),
Adi-Dassler-Strasse 1, 91074 Herzogenaurach, has exceeded the threshold of 3% on
February 19, 2011 and on this date amounted to 3.1886% (6,671,000 shares with
voting rights).

3.1886% (6,671,000 shares with voting rights) of the voting rights are to be
attributed to Thornburg Investment Management, Inc. pursuant to article 22
section 1 sentence 1 no. 6 WpHG.

3) On November 15, 2011, Thornburg International Value Fund, Wilmington,
Delaware, USA, notified us pursuant to article 21 section 1 WpHG that the
percentage of voting rights held by them in adidas AG (ISIN DE000A1EWWW0),
Adi-Dassler-Strasse 1, 91074 Herzogenaurach, has exceeded the threshold of 3% on
July 12, 2011 and on this date amounted to 3.05% (6,378,646 shares with voting
rights).

4) On October 20, 2011, Mr. Garrett Thornburg, USA, notified us pursuant to
article 21 section 1 WpHG that the percentage of voting rights held by him in
adidas AG (ISIN DE000A1EWWW0), Adi-Dassler-Strasse 1, 91074 Herzogenaurach, has
exceeded the threshold of 5% on July 13, 2011 and on this date amounted to 5.03%
(10,527,146 shares with voting rights).

5.03% (10,527,146 shares with voting rights) of the voting rights are to be
attributed to Mr. Garrett Thornburg pursuant to article 22 section 1 sentence 1
no. 6 WpHG in connection with article 22 section 1 sentence 2 WpHG.

5) On October 20, 2011, Thornburg Investment Management, Inc., Santa Fe, New
Mexico, USA, notified us pursuant to article 21 section 1 WpHG that the
percentage of voting rights held by them in adidas AG (ISIN DE000A1EWWW0),
Adi-Dassler-Strasse 1, 91074 Herzogenaurach, has exceeded the threshold of 5% on
July 13, 2011 and on this date amounted to 5.03% (10,527,146 shares with voting
rights).

5.03% (10,527,146 shares with voting rights) of the voting rights are to be
attributed to Thornburg Investment Management, Inc. pursuant to article 22
section 1 sentence 1 no. 6 WpHG.


Herzogenaurach, November 17, 2011

adidas AG
The Executive Board

Further inquiry note:


end of announcement                               euro adhoc 
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issuer:      adidas AG
             Adi-Dassler-Str.  1
             D-91074 Herzogenaurach
phone:       +49 (0)9132 84-0
FAX:         +49 (0)9132 84-2241
mail:        investor.relations@adidas-Group.com
WWW:         http://www.adidas-Group.de
sector:      Recreational & Sports goods
ISIN:        DE000A1EWWW0
indexes:     DAX, CDAX, HDAX, Prime All Share
stockmarkets: regulated dealing/prime standard: Frankfurt, free trade: Berlin,
             Hamburg, Stuttgart, Düsseldorf, Hannover, München 
language:   English