London (ots/PRNewswire) - Trellyz announced today the launch of the Refugee Aid App platform, RefAid (www.refugeeaidapp.com ) and mobile app (for Android and iPhone). In response to the growing refugee crisis in Europe and the need for greater coordination among aid organizations that are stretched way beyond their limit, RefAid was created to transform the way aid is delivered. The announcement comes at a time when previously welcoming European countries are closing their borders, in spite of the fact that there is no sign of mass migration slowing.
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The RefAid Platform and mobile app are launching in the UK and Italy today, and in Greece and other European countries over the next few weeks. Many of the largest official aid organizations in the world are participating, including the British and Italian Red Cross and Save the Children. Italian aid organizations participating include ARCI, Centro Astalli, Italian Refugee Council (CIR) and some local Caritas in the areas with highest number of vulnerable migrants, and Servizio Centrale (ANCI) promoted the App to the organizations of the SPRAR.
"The scale of the crisis is testing the traditional methods of aid delivery. This is where technology can help," said Shelley Taylor, founder of Trellyz, the company that created the RefAid Platform, "and the platform is providing an alternative to the antiquated methods non-profit organizations have been using. Now they can use the kind of tools that successful private companies use to manage their resources."
RefAid's simple web-based content and communication system allows official NGOs, public entities and aid organizations who serve the refugee/migrant population to post aid resources by location and category (food, shelter, medical care, water, etc.) so they and other organizations can see on a map what is available where. For the first time ever there is now a single source of information and resources for refugees and a single interface for the organizations to make their resources available.
When aid organizations post their aid in the RefAid platform, the information instantly appears in a location-based list and map view in the RefAid mobile app for refugees. Organizations can send geo-targeted push notifications to migrants in a certain location for urgent information. The platform will also show aid organizations with live information about where there are concentrations of migrants (anonymously), those using the RefAid app, so they can know where aid is most needed.
ABOUT THE COMPANY
Trellyz is a private company (legal name Digital Fan Clubs) with an app creation platform that helps their customers create and scale mobile and web apps affordably. Shelley Taylor, founder of Trellyz, is a Silicon Valley veteran based in London, who has been committed to corporate social responsibility for more than 25 years.
Twitter: @refugeeaidapp @trellyz
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